From the Site
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Hope Tala Is Giving a Face to the "R&Bossa" Sound
April 8, 2020
Tala's music is stimulating to the mind, body, and soul.
![Nilo Blues Pays Homage to Cult Anime Film Akira in "Akira Harakiri" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nilo-blues-akira-harakiri_1584636732.jpg)
Nilo Blues Pays Homage to Cult Anime Film Akira in "Akira Harakiri" [Premiere + Q&A]
March 19, 2020
The multi-hyphenate Toronto rapper's latest single is designed to bump in Neo-Tokyo.
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Yung Gravy, bbno$, and Cuco's "Off the Goop" Is the Collab We Never Knew We Needed
February 10, 2020
The unexpected team-up of the year is here, and we're not mad about it.
Audrey Mika's '5 A.M.' Is the Perfect Addition to Your Lovelorn Valentine's Playlist
February 10, 2020
<i>5 A.M.</i> arrives as the opening chapter of an inevitable pop-R&B superstar.
beabadoobee's "Sun More Often" Visual Takes Us Out of This World
February 6, 2020
Our favorite space cadet returns with a cosmic video.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
Baby Keem's 'DIE FOR MY B*TCH' Is the Hip-Hop Breakthrough We Needed
November 20, 2019
Baby Keem is here. Catch up.
Emotional Oranges' "The Juice, Vol. II" is a Peel-Worthy Continuation of Stylistic Growth
November 8, 2019
Emotional Oranges are back and serving up fresh-squeezed feelings. Listen to "The Juice, Vol. II" now.
![Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nolie-ones-to-watch_1571851760.jpg)
Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]
October 23, 2019
Ride down PCH with Nolie in the 360-degree video for "Come Over."
Winona Oak's "Let Me Know" Is an Effervescent Ode to Young Love
October 14, 2019
Winona Oak's sensationalized themes of love and heartbreak are evocative of Lana Del Rey's trailblazing sound of the late-2000's.
Destiny Rogers Adds to Her Growing Collection of Bops With "Lo Lo"
October 11, 2019
Destiny Rogers links up with Bay-Area rappers P-Lo & Guapdad 4000 for a new song.
Witness the Dynamism of bLAck pARty in "Endless Summer"
October 3, 2019
No stranger to the soulful, bouncy ballads of summer, listen to bLAck pARty's EP, Endless Summer.
Juice WRLD Delivers Heat on Lil Tecca's "Ransom" Remix
August 19, 2019
Listen to Juice WRLD add more fire emojis to Lil Tecca's viral hit "Ransom"
Get Lost in the Soulful Artistry of YEBBA with "Where Do You Go"
August 13, 2019
The 24 year old Arkansas native, New York-based songwriter is giving us a small taste of what's to come with her debut studio album.
'Happy Endings With An Asterisk' Is a Brilliant Showcasing of AUGUST 08′s Versatility
August 12, 2019
Though classified as a contemporary R&B artist, AUGUST 08 continues to blur the lines of what it means to be a "traditional" singer in the genre.
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Baby Keem's 'DIE FOR MY B*TCH' Is the Hip-Hop Breakthrough We Needed
November 20, 2019
Baby Keem is here. Catch up.
Yung Gravy, bbno$, and Cuco's "Off the Goop" Is the Collab We Never Knew We Needed
February 10, 2020
The unexpected team-up of the year is here, and we're not mad about it.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Get Lost in the Soulful Artistry of YEBBA with "Where Do You Go"
August 13, 2019
The 24 year old Arkansas native, New York-based songwriter is giving us a small taste of what's to come with her debut studio album.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
Juice WRLD Delivers Heat on Lil Tecca's "Ransom" Remix
August 19, 2019
Listen to Juice WRLD add more fire emojis to Lil Tecca's viral hit "Ransom"
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
beabadoobee's "Sun More Often" Visual Takes Us Out of This World
February 6, 2020
Our favorite space cadet returns with a cosmic video.
'Happy Endings With An Asterisk' Is a Brilliant Showcasing of AUGUST 08′s Versatility
August 12, 2019
Though classified as a contemporary R&B artist, AUGUST 08 continues to blur the lines of what it means to be a "traditional" singer in the genre.
Hope Tala Is Giving a Face to the "R&Bossa" Sound
April 8, 2020
Tala's music is stimulating to the mind, body, and soul.
Winona Oak's "Let Me Know" Is an Effervescent Ode to Young Love
October 14, 2019
Winona Oak's sensationalized themes of love and heartbreak are evocative of Lana Del Rey's trailblazing sound of the late-2000's.
Witness the Dynamism of bLAck pARty in "Endless Summer"
October 3, 2019
No stranger to the soulful, bouncy ballads of summer, listen to bLAck pARty's EP, Endless Summer.
Destiny Rogers Adds to Her Growing Collection of Bops With "Lo Lo"
October 11, 2019
Destiny Rogers links up with Bay-Area rappers P-Lo & Guapdad 4000 for a new song.
Audrey Mika's '5 A.M.' Is the Perfect Addition to Your Lovelorn Valentine's Playlist
February 10, 2020
<i>5 A.M.</i> arrives as the opening chapter of an inevitable pop-R&B superstar.
Nilo Blues Pays Homage to Cult Anime Film Akira in "Akira Harakiri" [Premiere + Q&A]
March 19, 2020
The multi-hyphenate Toronto rapper's latest single is designed to bump in Neo-Tokyo.
Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]
October 23, 2019
Ride down PCH with Nolie in the 360-degree video for "Come Over."
Emotional Oranges' "The Juice, Vol. II" is a Peel-Worthy Continuation of Stylistic Growth
November 8, 2019
Emotional Oranges are back and serving up fresh-squeezed feelings. Listen to "The Juice, Vol. II" now.