From the Site
Ginger Root's 'Nisemono' Is a Euphoric Look at Imposter Syndrome and the Quarter-Life Crisis
September 12, 2022
Ginger Root has managed to find merriment within delicate introspection and sobering surrender.
Meet Mousey, the singer-songwriter who defies the restriction of genre
September 11, 2022
"The musical journey of Mousey has been one of consistent rebellion."
Nessa Barrett's "madhouse" Is Pure Dark Pop Perfection
September 10, 2022
"madhouse" marks the first single since the rising dark pop star was admitted earlier this year.
Alexander 23 Draws a Masterpiece While Answering Rapid-Fire Questions
September 8, 2022
Sit down with rising star for a quick drawing ❤️
BLACKSTARKIDS and beabadoobee Manifest a Technicolor NYC With "CYBERKISS 2 U*"
September 8, 2022
"CYBERKISS 2 U*" is a genre-bending earworm that captures the overwhelming spectacle and unrestrained joy of New York.
ESHAAN on The Future, Spontaneity and Amplifying His Act
September 8, 2022
“For me the only rule that I have is to make sure that the show is as fun and exciting as can be”.
Issue 01: School's Out!
September 7, 2022
Our very first zine, featuring Lexi Jayde, ericdoa, Thomas Headon, Riovaz, and more.
merci, mercy Dances Through the Heartbreak in "Into You"
September 7, 2022
“Into You” playfully balances melancholy lyrics with contagiously danceable melodies.
![Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-true-american-1662571354.jpg)
Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]
September 7, 2022
"‘true american’ is about having maximum fun while also living in a groundhog’s day of your own ignorance and financial turmoil."
Arden Jones Evokes an Endless Summer With 'age tape 8'
September 6, 2022
'age tap 8' makes it feel like summer is just beginning.
Briston Maroney Unveils the Stirring “Paradise,” Announces Paradise Festival
July 12, 2022
"Paradise" is the sonic definition of carpe diem.
![Cavetown’s 'worm food' is a Delicate Portrait of Self-Reflection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cavetown-worm-food-interview-1667578407.jpeg)
Cavetown’s 'worm food' is a Delicate Portrait of Self-Reflection [Q&A]
November 4, 2022
"For me, I can't see a world where I could possibly write a good song without being vulnerable."
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
The Driver Era Takes Us Backstage for Interview at Sold-Out LA Show
July 3, 2019
The Driver Era is taking the world by storm, one sold out show at a time.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
![Greer Finds Peace in Not Being Perfectly 'Happy People' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Greer-happy-people-interview_1636131989.jpg)
Greer Finds Peace in Not Being Perfectly 'Happy People' [Q&A]
November 5, 2021
"Writing about our problems didn't cure us of them, but made us feel at peace."
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
!["Everything Is Just a Mess" Without The Brook & The Bluff's Soulful Indie Rock [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-brook-and-the-bluff-ones-to-watch_1570118881.jpg)
"Everything Is Just a Mess" Without The Brook & The Bluff's Soulful Indie Rock [PREMIERE]
October 3, 2019
Their soul-filled indie rock sound is exceptionally neat and mature so it's no surprise that they're finally on our radar.