From the Site

Ginger Root's 'Nisemono' Is a Euphoric Look at Imposter Syndrome and the Quarter-Life Crisis
September 12, 2022
Ginger Root has managed to find merriment within delicate introspection and sobering surrender.
Author:
Jazmin Kylene

Meet Mousey, the singer-songwriter who defies the restriction of genre
September 11, 2022
"The musical journey of Mousey has been one of consistent rebellion."
Author:
Ash Wallace

Nessa Barrett's "madhouse" Is Pure Dark Pop Perfection
September 10, 2022
"madhouse" marks the first single since the rising dark pop star was admitted earlier this year.
Author:
Jazmin Kylene

Alexander 23 Draws a Masterpiece While Answering Rapid-Fire Questions
September 8, 2022
Sit down with rising star for a quick drawing ❤️
Author:
Ruby Scott

BLACKSTARKIDS and beabadoobee Manifest a Technicolor NYC With "CYBERKISS 2 U*"
September 8, 2022
"CYBERKISS 2 U*" is a genre-bending earworm that captures the overwhelming spectacle and unrestrained joy of New York.
Author:
Alessandra Rincon
ESHAAN on The Future, Spontaneity and Amplifying His Act
September 8, 2022
“For me the only rule that I have is to make sure that the show is as fun and exciting as can be”.
Author:
Jessica Magtalas
Issue 01: School's Out!
September 7, 2022
Our very first zine, featuring Lexi Jayde, ericdoa, Thomas Headon, Riovaz, and more.
Author:
Ones To Watch Staff

merci, mercy Dances Through the Heartbreak in "Into You"
September 7, 2022
“Into You” playfully balances melancholy lyrics with contagiously danceable melodies.
Author:
Michelle Dalarossa
![Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-true-american-1662571354.jpg)
Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]
September 7, 2022
"‘true american’ is about having maximum fun while also living in a groundhog’s day of your own ignorance and financial turmoil."
Author:
DJ Connor

Arden Jones Evokes an Endless Summer With 'age tape 8'
September 6, 2022
'age tap 8' makes it feel like summer is just beginning.
Author:
Dillon Stave

Marcellus Juvann Delivers Introspective and Incendiary Flows on "HARDHEADED"
May 7, 2021
Projects like <i>HARDHEADED</i> are an important reminder that up-and-coming artists like Juvann are the true backbone of the hip-hop sphere.
Author:
Carter Fife

Luz Invites Gratitude and Love Into Life's Simpler Moments on "permanent +1"
August 5, 2021
Luz's latest track embraces the quiet, unspoken moments that reaffirm love.
Author:
EJ Saftner

Saba and Krayzie Bone Keep It Real on the Stirring "Come My Way"
January 18, 2022
Saba's empathic, affective sonic storytelling feels more poised than ever.
Author:
Arielle Lana LeJarde
![kind. Makes Jam and Juice in Lighthearted "Fall" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kind-fall-music-video_1643297396.png)
kind. Makes Jam and Juice in Lighthearted "Fall" Video [Premiere]
January 27, 2022
"The whole thing felt like a fever dream... we were all just laughing with one another."
Author:
Alessandra Rincon

Alexander 23 Continues His Hopeless Romantic Tale on "Caught In The Middle"
July 31, 2020
"We used to kiss and say I love you, now we don't say nothing at all."
Author:
Joey Legittino

Almondmilkhunni and Kaliee Morgue Dive Deep Into Their Restless Minds in "Anxiety"
June 23, 2023
"ANXIETY" has never sounded this good.
Author:
Alessandra Rincon

CLOVES Ushers in a New Era With the Delicate Yet Impactful "Good Try"
August 22, 2023
"Good Try" is an understated statement piece that finds its power in its simple, effective sonic composition.
Author:
Alessandra Rincon

Weekly REWIND: October 1st
October 7, 2023
Let's look back at our favorites from this week in music.
Author:
DJ Connor

#NowWatching Playlist: 03-15-19
March 15, 2019
Any week that SG Lewis and Clairo decide to drop a collab is a GREAT week, wouldn't you agree?
Author:
Yasmin Damoui

Joe Avio Gives Summer a Proper Send Off With "Waste"
September 9, 2020
lMulti-instrumentalist and singer/songwriter Joe Avio returns with the experimental pop track "Waste."
Author:
Tyler Borland