From the Site

Ginger Root's 'Nisemono' Is a Euphoric Look at Imposter Syndrome and the Quarter-Life Crisis
September 12, 2022
Ginger Root has managed to find merriment within delicate introspection and sobering surrender.
Author:
Jazmin Kylene

Meet Mousey, the singer-songwriter who defies the restriction of genre
September 11, 2022
"The musical journey of Mousey has been one of consistent rebellion."
Author:
Ash Wallace

Nessa Barrett's "madhouse" Is Pure Dark Pop Perfection
September 10, 2022
"madhouse" marks the first single since the rising dark pop star was admitted earlier this year.
Author:
Jazmin Kylene

Alexander 23 Draws a Masterpiece While Answering Rapid-Fire Questions
September 8, 2022
Sit down with rising star for a quick drawing ❤️
Author:
Ruby Scott

BLACKSTARKIDS and beabadoobee Manifest a Technicolor NYC With "CYBERKISS 2 U*"
September 8, 2022
"CYBERKISS 2 U*" is a genre-bending earworm that captures the overwhelming spectacle and unrestrained joy of New York.
Author:
Alessandra Rincon
ESHAAN on The Future, Spontaneity and Amplifying His Act
September 8, 2022
“For me the only rule that I have is to make sure that the show is as fun and exciting as can be”.
Author:
Jessica Magtalas
Issue 01: School's Out!
September 7, 2022
Our very first zine, featuring Lexi Jayde, ericdoa, Thomas Headon, Riovaz, and more.
Author:
Ones To Watch Staff

merci, mercy Dances Through the Heartbreak in "Into You"
September 7, 2022
“Into You” playfully balances melancholy lyrics with contagiously danceable melodies.
Author:
Michelle Dalarossa
![Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-true-american-1662571354.jpg)
Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]
September 7, 2022
"‘true american’ is about having maximum fun while also living in a groundhog’s day of your own ignorance and financial turmoil."
Author:
DJ Connor

Arden Jones Evokes an Endless Summer With 'age tape 8'
September 6, 2022
'age tap 8' makes it feel like summer is just beginning.
Author:
Dillon Stave

flor Makes Three Cocktails For Their Three New Singles | Bone Apple Tea
March 23, 2022
Alternative pop band flor join us on this hangover-inducing episode.
Author:
Ruby Scott

thuy Gives Us A Lot More to Love With ‘I hope you see this (deluxe)'
May 31, 2022
The Vietnamese-American revisits her debut EP with five new velvety smooth tracks.
Author:
DJ Connor

Bestfriend's "LEMON LIME" Is the Easygoing Soundtrack to Your Burnout
December 9, 2022
"It's a song for people who are tired of how things are while being too tired to change it."
Author:
Alessandra Rincon

biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Author:
Jazmin Kylene

Dylan Conrique Bids a Fond Farewell to Her Childhood in “Gatekeeper”
February 9, 2023
There is a comforting and familiar nostalgia to be found in Conrique's latest stripped-back stunner.
Author:
Tatum Van Dam

Sarah Kinsley Paints a Cinematic Dream Sequence in 'Ascension' EP
June 13, 2023
The depth of 'Ascension' is found in the way it takes ahold of your feelings.
Author:
DJ Connor

Phem Recalls A Failed Love At "IKEA" On Infectious New Single | THE NOISE
August 25, 2023
Fresh off commanding stages across the UK with Avril Lavigne, Alt pop-star phem is back with a danceable new track inspired by everyone's favorite furniture store.
Author:
Alessandra Rincon
Noah Cunane's "Medicine" Music Video Hits Different
February 25, 2020
Cunane's new music video is as relatable as it is sympathetic.
Author:
Joey Legittino

Younger Hunger Share Mesmerizing Single "Pray 4 U"
September 1, 2020
LA alt-pop band Younger Hunger spark some serious self-realization on their latest single "Pray 4 U."
Author:
Alessandra Rincon

Niko Rose Is Endearing, Relatable, and Incredibly Catchy on 'Sleeping Bag'
October 19, 2020
The Arizona-based Niko Rose knows how to put a song together.
Author:
Tyler Borland