From the Site

Ginger Root's 'Nisemono' Is a Euphoric Look at Imposter Syndrome and the Quarter-Life Crisis
September 12, 2022
Ginger Root has managed to find merriment within delicate introspection and sobering surrender.
Author:
Jazmin Kylene

Meet Mousey, the singer-songwriter who defies the restriction of genre
September 11, 2022
"The musical journey of Mousey has been one of consistent rebellion."
Author:
Ash Wallace

Nessa Barrett's "madhouse" Is Pure Dark Pop Perfection
September 10, 2022
"madhouse" marks the first single since the rising dark pop star was admitted earlier this year.
Author:
Jazmin Kylene

Alexander 23 Draws a Masterpiece While Answering Rapid-Fire Questions
September 8, 2022
Sit down with rising star for a quick drawing ❤️
Author:
Ruby Scott

BLACKSTARKIDS and beabadoobee Manifest a Technicolor NYC With "CYBERKISS 2 U*"
September 8, 2022
"CYBERKISS 2 U*" is a genre-bending earworm that captures the overwhelming spectacle and unrestrained joy of New York.
Author:
Alessandra Rincon
ESHAAN on The Future, Spontaneity and Amplifying His Act
September 8, 2022
“For me the only rule that I have is to make sure that the show is as fun and exciting as can be”.
Author:
Jessica Magtalas
Issue 01: School's Out!
September 7, 2022
Our very first zine, featuring Lexi Jayde, ericdoa, Thomas Headon, Riovaz, and more.
Author:
Ones To Watch Staff

merci, mercy Dances Through the Heartbreak in "Into You"
September 7, 2022
“Into You” playfully balances melancholy lyrics with contagiously danceable melodies.
Author:
Michelle Dalarossa
![Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-true-american-1662571354.jpg)
Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]
September 7, 2022
"‘true american’ is about having maximum fun while also living in a groundhog’s day of your own ignorance and financial turmoil."
Author:
DJ Connor

Arden Jones Evokes an Endless Summer With 'age tape 8'
September 6, 2022
'age tap 8' makes it feel like summer is just beginning.
Author:
Dillon Stave
![NASAYA and Tim Atlas' "PLASTIC STRAW" Is an Ode to Sea Turtles and Parting Ways [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nasaya-ones-to-watch_1570553957.jpeg)
NASAYA and Tim Atlas' "PLASTIC STRAW" Is an Ode to Sea Turtles and Parting Ways [PREMIERE]
October 8, 2019
'Cause the world needs more plastic straws of solely the sonic variety.
Author:
Alissa Arunarsirakul

SHY Martin Wears Her Heart on Her Sleeve in "Make Us Never Happen"
November 11, 2019
The budding pop star who has written Kygo, Ellie Goulding, and The Chainsmokers is ready for the spotlight.
Author:
Matthew Rudas

Pride Queen Kim Petras Gives Us Yet Another Reason to Stan With 'Clarity'
July 1, 2019
Effortlessly euphoric and utterly bubblegum, all while delivering a bold new vision for the future of pop, Petras is the Pride princess we stan.
Author:
Maxamillion Polo

070 Shake Reinvents Herself in 'Modus Vivendi'
January 18, 2020
"I want it to make a change in the world. The agenda is bigger than just music."
Author:
Maxamillion Polo

Could Gabrielle Aplin's "Nothing Really Matters" Be Her Most Significant Song to Date?
March 27, 2019
"'Nothing Really Matters' is about the battle between the excitement of wanting to open up, and the fear of opening up... It's about focusing on what's really important to you."
Author:
Yasmin Damoui

Duckwrth Aims for the Throne in 'THE FALLING MAN'
May 17, 2019
'THE FALLING MAN' sees Duckwrth embarking on a metaphysical journey for the throne only for that venture to manifest as a realized outing of one of hip-hop's most radical figures.
Author:
Maxamillion Polo
![Thomas Headon's 'Victoria' Is a Soundtrack to Your Teenage Years [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thomas-headon-victoria-interview_1647022646.png)
Thomas Headon's 'Victoria' Is a Soundtrack to Your Teenage Years [Q&A]
March 11, 2022
For Tatum, Headon's new EP arrived hand-in-hand with a new sofa.
Author:
Tatum Van Dam

Eliza Rose Makes a Bold Return With the Entrancing "Better Love"
March 6, 2023
The single arrives as the follow-up single to one of the biggest songs of 2022.
Author:
Jazmin Kylene

17 Black Artists You Should Be Listening to This Juneteenth and Black Music Month
June 19, 2023
Today we celebrate the eclectic depth of Black artistry found in artists revolutionizing a host of genres.
Author:
Jazmin Kylene
![Cloe Wilder Whisks Up a Tender Lullaby in “Remember Me” [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cloe-wilder-remember-me-1674669949.jpg)
Cloe Wilder Whisks Up a Tender Lullaby in “Remember Me” [Premiere]
January 25, 2023
"Remember Me" conjures an oceanic wave of depth from a shallow pool.
Author:
DJ Connor