From the Site

Gracie Abrams' "Difficult" Is a Candid Illustration of Her Poignant Songwriting
October 10, 2022
For Gracie, songwriting functions as a diary for working through tough feelings in order to live with them.
Author:
Giselle Libby

WILLOW's '<COPINGMECHANISM>' Is a Potent Journey Through Her Subconscious
October 10, 2022
WILLOW'S revival of angsty emo-rock seems to come as naturally as breathing.
Author:
Jazmin Kylene

Jean Dawson Craves 'CHAOS NOW*'
October 7, 2022
“I've been trying to put this album into simple terms and sentences, but the more I try the harder it becomes."
Author:
Maxamillion Polo
![Oliver Malcolm Takes the Next Step Forward in His Musical Evolution With 'Act Two' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oliver-_malcolm-interview-act-two-1665161898.jpg)
Oliver Malcolm Takes the Next Step Forward in His Musical Evolution With 'Act Two' [Q&A]
October 7, 2022
"Expect the unexpected."
Author:
DJ Connor

almost monday Embraces the Chase in "cough drops"
October 7, 2022
It’s wistful, it’s dreamy, and above all, it’s almost monday.
Author:
Tatum Van Dam

Arden Jones Proves to Be the Gift That Keeps Giving With ‘age tape 9’
October 6, 2022
Jones delivers more of his memorable, soon-to-be patented surfer soul.
Author:
DJ Connor

Who Is Maxo Kream?
October 6, 2022
Meet the Houston rapper whose come-up story is just beginning.
Author:
Ruby Scott

EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
Author:
Jake Selvey

thuy's ‘girls like me don’t cry’ Sees Her Confidently Wearing Her Heart on Her Sleeve
October 6, 2022
In her sophomore project, thuy readily accepts the pangs and wants of the heart.
Author:
Maxamillion Polo

Rewind: Our 5 Favorite Music Videos of the Last Week
October 6, 2022
From Jean Dawson to Jeremy Zucker, these are 5 videos you definitely don't want to miss.
Author:
DJ Connor

glaive's "the car" Is an Infectious Joyride Through Imagined Deception
July 6, 2023
Having first teased the song on Twitter in late 2022, "the car" arrives as a bombastic tale of what if.
Author:
Alessandra Rincon

Rocco Whisks Us Off Our Feet in the Effortlessly Charming "Sunny"
August 8, 2023
Rocco's latest song plays out like a calm summer breeze.
Author:
Alessandra Rincon
![Hot Milk Wants You To Answer ‘A CALL TO THE VOID’ [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(46)-1691705273.jpg)
Hot Milk Wants You To Answer ‘A CALL TO THE VOID’ [Q&A] | THE NOISE
August 10, 2023
Hot Milk's upcoming body of work will be their loudest statement yet of who they are and what they stand for – an opportunity to show the world what they are made of.
Author:
Alessandra Rincon

Baseball Game Are Caught Between Hope and Regret in "Fall in Line"
January 27, 2023
The indie duo craft a tender sonic space in their latest single.
Author:
Alessandra Rincon

PinkPantheress Remains the Princess of Gen Z Pop With "Mosquito"
September 29, 2023
"Mosquito" is a catastrophic love song masked by a bubblegum pop blanket.
Author:
Jazmin Kylene
![Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kat-cunning-ones-to-watch 2.jpeg)
Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]
March 29, 2019
"The song is about birds pecking at you-thoughts that keep you up at night... the arresting feeling that you can't and won't ever fit in."
Author:
Kelly Itatani

SOAK Cordially Invites You Inside Her Mind with Sophomore Album,'Grim Town'
April 29, 2019
SOAK has created a listening experience that digs into the emotional bruises marking us all, from depression, social anxiety, divorce and the current state of society.
Author:
Anna Scholfield
![Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cautious-clay-tour-ones-to-watch-2_1560866654.jpg)
Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]
June 18, 2019
Tickets for the Cautious Clay - 'Context Tour' will be available Friday, June 21 at 10:00 AM local time!
Author:
Maxamillion Polo
![HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harloe-ones-to-watch_1582822208.jpg)
HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]
February 27, 2020
"'Crush On You' is meant to tell the story of what happens when love evolves and changes and you let it go."
Author:
Alissa Arunarsirakul

Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
Author:
Jess Myers