From the Site
Gracie Abrams' "Difficult" Is a Candid Illustration of Her Poignant Songwriting
October 10, 2022
For Gracie, songwriting functions as a diary for working through tough feelings in order to live with them.
WILLOW's '<COPINGMECHANISM>' Is a Potent Journey Through Her Subconscious
October 10, 2022
WILLOW'S revival of angsty emo-rock seems to come as naturally as breathing.
Jean Dawson Craves 'CHAOS NOW*'
October 7, 2022
“I've been trying to put this album into simple terms and sentences, but the more I try the harder it becomes."
![Oliver Malcolm Takes the Next Step Forward in His Musical Evolution With 'Act Two' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oliver-_malcolm-interview-act-two-1665161898.jpg)
Oliver Malcolm Takes the Next Step Forward in His Musical Evolution With 'Act Two' [Q&A]
October 7, 2022
"Expect the unexpected."
almost monday Embraces the Chase in "cough drops"
October 7, 2022
It’s wistful, it’s dreamy, and above all, it’s almost monday.
Arden Jones Proves to Be the Gift That Keeps Giving With ‘age tape 9’
October 6, 2022
Jones delivers more of his memorable, soon-to-be patented surfer soul.
Who Is Maxo Kream?
October 6, 2022
Meet the Houston rapper whose come-up story is just beginning.
EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
thuy's ‘girls like me don’t cry’ Sees Her Confidently Wearing Her Heart on Her Sleeve
October 6, 2022
In her sophomore project, thuy readily accepts the pangs and wants of the heart.
Rewind: Our 5 Favorite Music Videos of the Last Week
October 6, 2022
From Jean Dawson to Jeremy Zucker, these are 5 videos you definitely don't want to miss.
![Berhana's 'HAN' Is a Sonic Treatise On Intent [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Berhana - 714_1571159473.jpg)
Berhana's 'HAN' Is a Sonic Treatise On Intent [Q&A]
October 15, 2019
"Everything is intentional. The details are always the best part, it makes it special."
![Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/slow-pulp-ones-to-watch-crop_1564535013.jpg)
Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]
July 31, 2019
Dive headfirst into Slow Pulp, a dark musical aesthetic with a nightlight of hope that sounds similar to the way red wine tastes.
'Happy Endings With An Asterisk' Is a Brilliant Showcasing of AUGUST 08′s Versatility
August 12, 2019
Though classified as a contemporary R&B artist, AUGUST 08 continues to blur the lines of what it means to be a "traditional" singer in the genre.
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
Freya Ridings Finds Redemption After Heartbreak With "Castles"
May 31, 2019
You wouldn't want to sleep on a pop artist whose earliest work has been praised by the likes of Florence Welch and Taylor Swift, would you?
King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
WOAH Take a Dreamlike Step Forward With "Drowning"
May 25, 2022
"We decided to amplify the energy, high production, and synthesizers that we liked in order to experiment and further develop our sound."
Lyn Lapid Pens a Modern Day Situationship Story in 'to love in the 21st century'
June 23, 2023
Lapid lends her soft-spoken pop poise to a tale of what the search for love looks like for Gen Z.