From the Site

TOBi Wrestles With Pain and Confusion on New Banger “Hoodwinked”
December 2, 2022
Nobody knows how to leave an impression like Toronto-via-Nigeria artist TOBi.
Author:
Carter Fife

Sofia Valdes Reveals Her Stirring "Heart of Glass"
December 2, 2022
"Heart of Glass" is a sweet and somber tune carried by an impressive level of poetic honesty.
Author:
Alessandra Rincon

Jessie Murph Delivers an Intoxicating Pop Slowburn With "Drunk in the Bathtub"
December 2, 2022
Murph shows no signs of slowing down her dark pop rise.
Author:
Alessandra Rincon

Almondmilkhunni's "MISS U" Is an Anthem For the Lovesick
December 1, 2022
"MISS U" explores notes of R&B and hyperpop to make something deliciously simple yet rich.
Author:
Jazmin Kylene
UK Trio Krooked Tongue Release Euphoric Single "Lupines" | The Noise
December 1, 2022
"Lupines" is one of those songs where 'you just let go and trust the journey.'
Author:
Alessandra Rincon
![Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bailey-bryan-tragic-1669911725.jpg)
Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]
December 1, 2022
Bryan is a collage of feelings, honesty, and sensuality that hangs precariously balanced.
Author:
DJ Connor

Meet Highlyy, the UK Breakout Act We've Been Waiting For
November 29, 2022
From repping Essex all the way to Congo, Highlyy is for the people.
Author:
Jazmin Kylene

New Friends Hit Their Mark With the Slow-Burning "Ricochet"
November 28, 2022
“Ricochet” is a high-energy crowd-pleaser.
Author:
Nathan Ahamed

Rewind: Our 5 Favorite Music Videos of the Last Week
November 23, 2022
From Briston Maroney to Fana Hues, these are 5 videos you definitely don't want to miss.
Author:
DJ Connor

khai dreams Signals Their Debut Album 'Absolute Heartbreak' With "Rats"
November 22, 2022
"Rats" is a poignant glimpse into the artist's psyche as they deal with the weight of burnout.
Author:
Alessandra Rincon

Bakar, LÉON, Ivy Sole, and More Artists You Should Be Listening To | #NowWatching
November 2, 2020
The Best New Music Playlist from Ones to Watch.
Author:
Malc.

glaive Cements Himself as Hyperpop's Next Star With "eyesore"
November 15, 2020
The 15-year-old artist is already carving out an impressive discography, having released eight songs in 2020 alone.
Author:
Ruby Scott

Australia's Olive Amun Is Quickly Gaining Notoriety With "Do U Wrong"
November 25, 2020
Melbourne-based artist Olive Amun seamlessly bounces back and forth between clever tongue-in-cheek rap and pop melodies on "Do U Wrong."
Author:
Tyler Broland

Alix Page's "Frank" Reflects on Love and Loss
January 4, 2021
Inspired by the imagery and themes from Frank Ocean's "White Ferrari," "Frank" sees Alix Page building her own narrative recounting a missed opportunity between herself and a romantic interest.
Author:
Carter Fife

Ally Nicholas Shows Guts and Guile on "Warning Signs"
February 3, 2021
22-year-old Ally Nicholas is the new kid on the alt-pop block who possesses a remarkably seasoned sound for a newcomer.
Author:
Brooke Schaffer

Internet Money's lilspirit Returns With Subversive New Single "4ever"
February 12, 2021
With his first release of 2021, Internet Money's lilspirit makes a triumphant return this week with his newest single "4ever."
Author:
Carter Fife
![Boyish Release Studio Ghibli-Inspired "Howls" Ahead of Forthcoming EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boyish-were-all-gonna-die-but-heres-my-contribution_1622139563.jpeg)
Boyish Release Studio Ghibli-Inspired "Howls" Ahead of Forthcoming EP [Premiere]
May 27, 2021
"We wanted it to feel sonically like we were in the meadow with Howl as he eats a fallen star."
Author:
Giselle Libby

Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Author:
Maxamillion Polo
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Author:
Georgie Wright