From the Site

TOBi Wrestles With Pain and Confusion on New Banger “Hoodwinked”
December 2, 2022
Nobody knows how to leave an impression like Toronto-via-Nigeria artist TOBi.
Author:
Carter Fife

Sofia Valdes Reveals Her Stirring "Heart of Glass"
December 2, 2022
"Heart of Glass" is a sweet and somber tune carried by an impressive level of poetic honesty.
Author:
Alessandra Rincon

Jessie Murph Delivers an Intoxicating Pop Slowburn With "Drunk in the Bathtub"
December 2, 2022
Murph shows no signs of slowing down her dark pop rise.
Author:
Alessandra Rincon

Almondmilkhunni's "MISS U" Is an Anthem For the Lovesick
December 1, 2022
"MISS U" explores notes of R&B and hyperpop to make something deliciously simple yet rich.
Author:
Jazmin Kylene
UK Trio Krooked Tongue Release Euphoric Single "Lupines" | The Noise
December 1, 2022
"Lupines" is one of those songs where 'you just let go and trust the journey.'
Author:
Alessandra Rincon
![Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bailey-bryan-tragic-1669911725.jpg)
Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]
December 1, 2022
Bryan is a collage of feelings, honesty, and sensuality that hangs precariously balanced.
Author:
DJ Connor

Meet Highlyy, the UK Breakout Act We've Been Waiting For
November 29, 2022
From repping Essex all the way to Congo, Highlyy is for the people.
Author:
Jazmin Kylene

New Friends Hit Their Mark With the Slow-Burning "Ricochet"
November 28, 2022
“Ricochet” is a high-energy crowd-pleaser.
Author:
Nathan Ahamed

Rewind: Our 5 Favorite Music Videos of the Last Week
November 23, 2022
From Briston Maroney to Fana Hues, these are 5 videos you definitely don't want to miss.
Author:
DJ Connor

khai dreams Signals Their Debut Album 'Absolute Heartbreak' With "Rats"
November 22, 2022
"Rats" is a poignant glimpse into the artist's psyche as they deal with the weight of burnout.
Author:
Alessandra Rincon

Stagecoach 2019: 6 Ones to Catch
April 25, 2019
This year's Stagecoach lineup welcomes dynamic voices, heartfelt sounds, and a new era of women pushing the boundaries of country music -- scope our 6 must-sees.
Author:
Ones To Watch Staff

It's Mad Tsai's World and We're Just Living in It
October 16, 2023
“mad’s world” is an encouraging word for anyone weighed down by the yoke of disapproving parents or the world at large.
Author:
Nathan Ahamed

INJI Gets the Dancefloor Moving and the Joy Flowing in "BELLYDANCING"
November 7, 2023
“The mission of my music is just to make you a little happier, a little smilier than 3 minutes prior."
Author:
Jazmin Kylene

NYXEN Races Through the '80s-Evoking World of 'PXNK'
August 22, 2022
'PXNK' is a showcase of everything NYXEN has been learning on her rise to fame.
Author:
Nathan Ahamed

Matthew Chaim Presents an Alternative View on Death in "Form"
May 1, 2020
"Form" sheds light on the reoccurring mini "deaths" that are sprinkled throughout our individual lifetimes.
Author:
Jessica Thomas

Loote Brings the Party to LA in 14 BTS Photos
June 27, 2019
Loote is on a journey to explore new relationships and develop their signature sound.
Author:
Rachel Lai

Scarypoolparty's "Tonight" Is an Instant Classic
June 28, 2019
Co-produced by himself and his mentor Twin Shadow, who himself is a force to behold, the track opens in idyllic yet slightly ominous fashion.
Author:
Maxamillion Polo
Girl Wilde Seizes the Day with "I Don't Wanna Die"
July 26, 2019
Grunge goddess Girl Wilde releases a fresh new single dedicated to the appreciation and endurance of every day life.
Author:
Miranda Hyman

Chela's "Delivery" Video Is a Cosmic '80s Dream
December 4, 2019
Chela is finishing the year in a big way.
Author:
Precious Kato

NJOZMA Is Infatuating and Ethereal in the Soulful "No One Is Spared"
June 27, 2019
Be prepared for NJOMZA's hypnotic new single to wash over you, envelop you completely, and leave you in a melted puddle of what you once were.
Author:
Miranda Hyman