From the Site

Gracie Abrams Questions What’s Next in “Where do we go now?”
January 13, 2023
Abrams returns with a stunning Gia Coppola-directed visual.
Author:
Alessandra Rincon
Floyd Zion Pushes Forward At All Costs in "Belly"
January 13, 2023
“Belly” is a declaration on the war against stagnancy."
Author:
Jazmin Kylene

Dreamer Isioma Embarks on an Intergalactic Journey Inward in "Fuck Tha World"
January 13, 2023
'Fuck Tha World’ touches on the existentialism of life and freedom.”
Author:
Jazmin Kylene

MAY-A Enters a Bold New Era With the Addicting "Sweat You Out My System"
January 12, 2023
"Writing 'Sweat You Out My System' felt like it opened so many doors in my brain to other types of music."
Author:
Alessandra Rincon

poptropicaslutz! Celebrate the World's Most Celebrated Taboo in "Sierra Echo X-Ray"
January 12, 2023
"It touches on the 'half-baked' attempts at intimacy you experience growing up."
Author:
Alessandra Rincon
![10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lonnie-one-night-stand-1673545404.jpg)
10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]
January 12, 2023
We catch up with an artist who ended 2022 with a bang.
Author:
DJ Connor
![Metal Goes Mashup: The (John) Candy Detail Sample-Laced Music Pissing Off Gatekeepers Worldwide [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project(6)-1673462865.jpg)
Metal Goes Mashup: The (John) Candy Detail Sample-Laced Music Pissing Off Gatekeepers Worldwide [Q&A] | THE NOISE
January 11, 2023
Combining their love of pop culture and ass-beating metalcore, the Girl Talk-inspired group has come together to create music that will leave you completely unsure about what it is you just heard but in the best way possible.
Author:
Jimmy Smith

The 25 Artists to Watch in 2023
January 11, 2023
Meet the Ones To Watch class of 2023.
Author:
Ones To Watch Staff

bludnymph Unleashes the Unapologetic Pop Banger “Lights Out”
January 9, 2023
bludnymph’s sinister and forward-thinking take on electro-pop mayhem is intoxicating.
Author:
Carter Fife

Rarelylaways Signals His Debut Album With the Effortlessly Hypnotic "Let's"
January 9, 2023
"LET'S" has us longing for warmer, summer days gone by.
Author:
Alessandra Rincon

Rocco Whisks Us Off Our Feet in the Effortlessly Charming "Sunny"
August 8, 2023
Rocco's latest song plays out like a calm summer breeze.
Author:
Alessandra Rincon
![Hot Milk Wants You To Answer ‘A CALL TO THE VOID’ [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(46)-1691705273.jpg)
Hot Milk Wants You To Answer ‘A CALL TO THE VOID’ [Q&A] | THE NOISE
August 10, 2023
Hot Milk's upcoming body of work will be their loudest statement yet of who they are and what they stand for – an opportunity to show the world what they are made of.
Author:
Alessandra Rincon

Baseball Game Are Caught Between Hope and Regret in "Fall in Line"
January 27, 2023
The indie duo craft a tender sonic space in their latest single.
Author:
Alessandra Rincon

PinkPantheress Remains the Princess of Gen Z Pop With "Mosquito"
September 29, 2023
"Mosquito" is a catastrophic love song masked by a bubblegum pop blanket.
Author:
Jazmin Kylene
![Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kat-cunning-ones-to-watch 2.jpeg)
Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]
March 29, 2019
"The song is about birds pecking at you-thoughts that keep you up at night... the arresting feeling that you can't and won't ever fit in."
Author:
Kelly Itatani

SOAK Cordially Invites You Inside Her Mind with Sophomore Album,'Grim Town'
April 29, 2019
SOAK has created a listening experience that digs into the emotional bruises marking us all, from depression, social anxiety, divorce and the current state of society.
Author:
Anna Scholfield
![Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cautious-clay-tour-ones-to-watch-2_1560866654.jpg)
Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]
June 18, 2019
Tickets for the Cautious Clay - 'Context Tour' will be available Friday, June 21 at 10:00 AM local time!
Author:
Maxamillion Polo
![HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harloe-ones-to-watch_1582822208.jpg)
HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]
February 27, 2020
"'Crush On You' is meant to tell the story of what happens when love evolves and changes and you let it go."
Author:
Alissa Arunarsirakul

Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
Author:
Jess Myers
![Renao Carves Out a Tender Moment of Comfort on 'Holding My Breath' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/renao-interview-holding-my-breath_1648664970.png)
Renao Carves Out a Tender Moment of Comfort on 'Holding My Breath' [Q&A]
March 30, 2022
"Holding My Breath" is all about finding comfort regardless of being separated from things you love.
Author:
DJ Connor