From the Site

Gracie Abrams Questions What’s Next in “Where do we go now?”
January 13, 2023
Abrams returns with a stunning Gia Coppola-directed visual.
Author:
Alessandra Rincon
Floyd Zion Pushes Forward At All Costs in "Belly"
January 13, 2023
“Belly” is a declaration on the war against stagnancy."
Author:
Jazmin Kylene

Dreamer Isioma Embarks on an Intergalactic Journey Inward in "Fuck Tha World"
January 13, 2023
'Fuck Tha World’ touches on the existentialism of life and freedom.”
Author:
Jazmin Kylene

MAY-A Enters a Bold New Era With the Addicting "Sweat You Out My System"
January 12, 2023
"Writing 'Sweat You Out My System' felt like it opened so many doors in my brain to other types of music."
Author:
Alessandra Rincon

poptropicaslutz! Celebrate the World's Most Celebrated Taboo in "Sierra Echo X-Ray"
January 12, 2023
"It touches on the 'half-baked' attempts at intimacy you experience growing up."
Author:
Alessandra Rincon
![10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lonnie-one-night-stand-1673545404.jpg)
10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]
January 12, 2023
We catch up with an artist who ended 2022 with a bang.
Author:
DJ Connor
![Metal Goes Mashup: The (John) Candy Detail Sample-Laced Music Pissing Off Gatekeepers Worldwide [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project(6)-1673462865.jpg)
Metal Goes Mashup: The (John) Candy Detail Sample-Laced Music Pissing Off Gatekeepers Worldwide [Q&A] | THE NOISE
January 11, 2023
Combining their love of pop culture and ass-beating metalcore, the Girl Talk-inspired group has come together to create music that will leave you completely unsure about what it is you just heard but in the best way possible.
Author:
Jimmy Smith

The 25 Artists to Watch in 2023
January 11, 2023
Meet the Ones To Watch class of 2023.
Author:
Ones To Watch Staff

bludnymph Unleashes the Unapologetic Pop Banger “Lights Out”
January 9, 2023
bludnymph’s sinister and forward-thinking take on electro-pop mayhem is intoxicating.
Author:
Carter Fife

Rarelylaways Signals His Debut Album With the Effortlessly Hypnotic "Let's"
January 9, 2023
"LET'S" has us longing for warmer, summer days gone by.
Author:
Alessandra Rincon

little luna's "shift & go" Is a Mesmerizing Debut
October 2, 2020
Here we are at last, gifted with the beautifully mesmerizing debut single "shift & go" from new Alt-pop artist, little luna.
Author:
Paige MacDonald

347aidan Takes an Unflinching Look at Loss on 'Chasing Harmony'
October 25, 2021
The breakout viral star examines grief, loss, mental health through a uniquely infectious lens.
Author:
Maxamillion Polo
![liily Is on the Verge of a DIY Rock Revolution [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/liily-ones-to-watch-4_1558477673.jpeg)
liily Is on the Verge of a DIY Rock Revolution [NEW ARTIST DISCOVERY]
May 21, 2019
There is a palpable carnal energy that comes with witnessing liily live.
Author:
Maxamillion Polo
![Berhana's 'HAN' Is a Sonic Treatise On Intent [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Berhana - 714_1571159473.jpg)
Berhana's 'HAN' Is a Sonic Treatise On Intent [Q&A]
October 15, 2019
"Everything is intentional. The details are always the best part, it makes it special."
Author:
Malcolm J. Gray
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Author:
Alissa Arunarsirakul
![Phil Good Interpretive Dances in Concrete Shoes in "Do You Ever?" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phil-good-ones-to-watch_1572452419.jpg)
Phil Good Interpretive Dances in Concrete Shoes in "Do You Ever?" Video [Premiere]
October 30, 2019
Phil Good is certainly not here to mess around.
Author:
Alissa Arunarsirakul

BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Author:
Maddy Quach

The Dare Gets Horny and Unhibited in ‘The Sex EP’
May 19, 2023
The Dare is a party and the comedown of the after-party.
Author:
Maxamillion Polo

Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
Author:
Alyssa Yung

King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
Author:
Kelly Park