From the Site
the moss Deliver a Surf Rock-Inspired Look at Love and Loss in 'Insomnia'
January 24, 2023
Love, anxiety, loss, and more inform the moss' latest standout effort.
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
![Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swimming-with-bears-ones-to-watch-2_1562888630.jpg)
Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]
July 11, 2019
"Don't Think About It" captures that feeling of being a kid in a bedroom, rocking out to your favorite song, and secretly wanting to show it off to the world. You know... that moment when the tennis racket you are strumming becomes a real guitar."
![Jake Troth Proves Simplicity Is Key in the "Alive & Well" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-troth-ones-to-watch_1565974267.jpeg)
Jake Troth Proves Simplicity Is Key in the "Alive & Well" Video [PREMIERE]
August 16, 2019
"'Alive & Well' was written over the course of five years, initiated in the lowest point of my life and then completed years later during the best moments of my life."
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Indie Producer Andrey Azizov Pushes the Boundaries of Electronic on His Debut EP
December 1, 2020
New York producer and designer Andrey Azizov has gradually been building up a fan base through his progressive, atmospheric production style.
'up bad' Is a New Direction for Experimental Artist David Shawty
January 26, 2021
David Shawty furthers his musical experimentation on the more melodic EP titled 'up bad.'
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
![BAD's New Single "Jupiter" Is Out of This World [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jupiter-bad_1623250434.jpg)
BAD's New Single "Jupiter" Is Out of This World [Premiere]
June 4, 2021
"Jupiter" is as dazzling as the Andromeda Galaxy itself.
Japanese Breakfast's Long-Awaited 'Jubilee' Is Nothing Short of Outright Joy
June 10, 2021
Zauner's self-exploration and experimentation are often met hand in hand with intense bouts of celebration.
Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
![Modern Original's Spirited Debut EP Is Exactly What We Need Right Now [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/modern-original-interview_1629826780.jpg)
Modern Original's Spirited Debut EP Is Exactly What We Need Right Now [Q&A]
August 24, 2021
Formerly of The Mowgli's, Modern Original branches out to deliver their own infectious, uplifting sound.