From the Site

the moss Deliver a Surf Rock-Inspired Look at Love and Loss in 'Insomnia'
January 24, 2023
Love, anxiety, loss, and more inform the moss' latest standout effort.
Author:
Alessandra Rincon
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Author:
Cassandra Grodd

Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
Author:
Alessandra Rincon

INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
Author:
Dillon Stave

44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Author:
Alessandra Rincon

Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
Author:
Jazmin Kylene

Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
Author:
Maxamillion Polo
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
Author:
Michelle Dalarossa

biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Author:
Jazmin Kylene

Rocco Whisks Us Off Our Feet in the Effortlessly Charming "Sunny"
August 8, 2023
Rocco's latest song plays out like a calm summer breeze.
Author:
Alessandra Rincon
![Hot Milk Wants You To Answer ‘A CALL TO THE VOID’ [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(46)-1691705273.jpg)
Hot Milk Wants You To Answer ‘A CALL TO THE VOID’ [Q&A] | THE NOISE
August 10, 2023
Hot Milk's upcoming body of work will be their loudest statement yet of who they are and what they stand for – an opportunity to show the world what they are made of.
Author:
Alessandra Rincon

Baseball Game Are Caught Between Hope and Regret in "Fall in Line"
January 27, 2023
The indie duo craft a tender sonic space in their latest single.
Author:
Alessandra Rincon

PinkPantheress Remains the Princess of Gen Z Pop With "Mosquito"
September 29, 2023
"Mosquito" is a catastrophic love song masked by a bubblegum pop blanket.
Author:
Jazmin Kylene
![Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kat-cunning-ones-to-watch 2.jpeg)
Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]
March 29, 2019
"The song is about birds pecking at you-thoughts that keep you up at night... the arresting feeling that you can't and won't ever fit in."
Author:
Kelly Itatani

SOAK Cordially Invites You Inside Her Mind with Sophomore Album,'Grim Town'
April 29, 2019
SOAK has created a listening experience that digs into the emotional bruises marking us all, from depression, social anxiety, divorce and the current state of society.
Author:
Anna Scholfield
![Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cautious-clay-tour-ones-to-watch-2_1560866654.jpg)
Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]
June 18, 2019
Tickets for the Cautious Clay - 'Context Tour' will be available Friday, June 21 at 10:00 AM local time!
Author:
Maxamillion Polo
![HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harloe-ones-to-watch_1582822208.jpg)
HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]
February 27, 2020
"'Crush On You' is meant to tell the story of what happens when love evolves and changes and you let it go."
Author:
Alissa Arunarsirakul

Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
Author:
Jess Myers
![Renao Carves Out a Tender Moment of Comfort on 'Holding My Breath' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/renao-interview-holding-my-breath_1648664970.png)
Renao Carves Out a Tender Moment of Comfort on 'Holding My Breath' [Q&A]
March 30, 2022
"Holding My Breath" is all about finding comfort regardless of being separated from things you love.
Author:
DJ Connor