From the Site
the moss Deliver a Surf Rock-Inspired Look at Love and Loss in 'Insomnia'
January 24, 2023
Love, anxiety, loss, and more inform the moss' latest standout effort.
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
Fenne Lily Revisits an Old Wound in the Stirring "Lights Light Up"
January 23, 2023
"Lights Light Up" is one of those rare tracks that both warms and breaks our hearts.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
10 Questions With IDMAN on Their New Single "Hate"
January 23, 2023
IDMAN is making 2023 her "never looking back year."
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
![Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ruby-waters-live-ones-to-watch_1558475943.jpg)
Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions
May 21, 2019
Performing her yet-to-be released single "Last Cigarette," Waters illustrates that her alternative-songwriting talents & moving vocals are the real deal.
Victoria Monét Serves Us an Authentic Fierceness in 'JAGUAR'
August 11, 2020
In <i>JAGUAR</i>, Monét shows us there is power to be found in freedom, confidence, and being yourself.
![Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sure-sure-ones-to-watch-2_1561594106.jpeg)
Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]
June 26, 2019
Having received praise from Grizzly Bear and Rostam of Vampire Weekend, you don't want to sleep on this indie genre-bender.
Ellise Delivers a Haunting Friday the 13th Eulogy in 'OVER HER DEAD BODY'
October 13, 2023
'OVER HER DEAD BODY' is a testament to Ellise’s artistry: dark, introspective, and delicately beautiful
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
Max Leone Cements Himself as an Anti-Pop Prodigy on "Malleable"
July 1, 2020
"Malleable" demonstrates Leone's technical understanding of what makes for good, new-sounding music along with his in-depth emotional capacity and ability to convey a feeling.
valentina cy Makes Her Major Label Debut With the blackbear-Assisted "Bad"
July 10, 2020
"Bad" feels like it could serve as the score for any classic femme fatale.
alextbh Fearlessly Expresses His Sexuality in "No Space"
February 1, 2019
Alex's latest single fuses his typical left-of-center grooviness with sensual pop.
Innovative Rocker grandson Has No Need to "Apologize"
February 1, 2019
"I first began working on this back in 2016 without a song out, broke and lost, for all the grandkids I hoped one day to meet, to tell the world we will not apologize for who we are."
![Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mothica-stream-ones-to-watch_1565971355.jpeg)
Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]
August 16, 2019
"'Love Me Better' started out as a love song about someone else and ended as an anthem for my own self-empowerment."