From the Site
 
        
    
    Emotional Oranges Concludes 3-Part Love Story in "Hold You Back"
                            January 18, 2019
            
                            "We were inspired by the guitars on Sade's 'No Ordinary Love' all the way over to the drum beat on Drake's 'Just Hold On, We're Going Home.'"
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    half•alive Hits the Bullseye Once Again With "arrow" Video
                            January 18, 2019
            
                            More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
                            January 18, 2019
            
                            Our favorite Norwegian popster  Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
            
        
                    
                Author:
    Anna Scholfield
                
        
                    
        
    ![The Moth & The Flame's Triumphant Return Has "Only Just Begun" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/The Moth & The Flame.png) 
        
    
    The Moth & The Flame's Triumphant Return Has "Only Just Begun" [PREMIERE]
                            January 17, 2019
            
                            An entrancing explosion of alternative rock, the new single will make you appreciate the beauty and simplicity of life's generous offerings.
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    YUNGBLUD Invites You to His Grandma's for a Cup of Tea in "Loner" Video
                            January 17, 2019
            
                            "Loner" is a brilliant reminder that no matter what heights YUNGBLUD may climb to in the years to come, he will always be that slightly mischievous kid out of Doncaster.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
                            January 17, 2019
            
                            Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    ![Kid Bloom Doesn't  "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg) 
        
    
    Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
                            January 17, 2019
            
                            "Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
            
        
                    
                Author:
    Anna Scholfield
                
        
                    
        
    ![Meet The Songwriter Behind Lele Pons's Latin Pop Hit,  "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg) 
        
    
    Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
                            January 17, 2019
            
                            "I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
            
        
                    
                Author:
    Anna Scholfield
                
        
                    
        
     
        
    
    Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
                            January 17, 2019
            
                            "It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
            
        
                    
                Author:
    Anna Scholfield
                
        
                    
        
     
        
    
    Minke Channels Her Inner Ariana Grande in "Too Late"
                            January 16, 2019
            
                            "This was a moment after a bad break up that I needed to get out my system...Thank you, next."
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Griff and Sigrid Make For a Perfect Match on "Head on Fire"
                            January 19, 2022
            
                            "Head on Fire" is everything you could want from a Griff and Sigrid song, and then some. 
            
        
                    
                Author:
    Kelly Park
                
        
                    
        
     
        
    
    Steve Lacy Breaks His Silence with the Waviest of R&B Jams, "N Side"
                            April 8, 2019
            
                            Two long years since his last solo release, The Internet's Steve Lacy  proves that he still has the magic touch.
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    SEBASTIAN PAUL Copes With His Lingering Feelings in "BACK AND FORTH"
                            March 27, 2020
            
                            "Having very genuine feelings for someone, then having to cut them out of your life indefinitely, is a very bizarre experience."
            
        
                    
                Author:
    Jenna Singer
                
        
                    
        
     
        
    
    $NOT Drops Hypnotic Visual For "PRESSURE"
                            May 7, 2020
            
                            "PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
                            May 7, 2020
            
                            We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
     
        
    
    ROLE MODEL's 'oh, how perfect' Is for All the Freaks and Geeks
                            November 13, 2019
            
                            ROLE MODEL is the Timothée Chalamet of music. Young, dreamy, and beautifully tormented.
            
        
                    
                Author:
    Precious Kato
                
        
                    
        
     
        
    
    Alec Benjamin, Oliver Tree, Teamarr, and More Artists You Should Listen to Now | #NowWatching
                            May 29, 2020
            
                            The best new music playlist on Ones To Watch.
            
        
                    
                Author:
    Malc.
                
        
                    
        
     
        
    
    Alessia Cara Brings a Heavenly Air to Alec Benjamin's Breakout Hit, "Let Me Down Slowly"
                            January 8, 2019
            
                            The story of Alec Benjamin is an underdog tale nearly too good to be true. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
                            July 8, 2019
            
                            If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Aries' "Conversations" Is Not Afraid to Beg For Your Attention
                            December 9, 2020
            
                            Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused. 
            
        
                    
                Author:
    Ruby Scott