From the Site
Emotional Oranges Concludes 3-Part Love Story in "Hold You Back"
January 18, 2019
"We were inspired by the guitars on Sade's 'No Ordinary Love' all the way over to the drum beat on Drake's 'Just Hold On, We're Going Home.'"
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
![The Moth & The Flame's Triumphant Return Has "Only Just Begun" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/The Moth & The Flame.png)
The Moth & The Flame's Triumphant Return Has "Only Just Begun" [PREMIERE]
January 17, 2019
An entrancing explosion of alternative rock, the new single will make you appreciate the beauty and simplicity of life's generous offerings.
YUNGBLUD Invites You to His Grandma's for a Cup of Tea in "Loner" Video
January 17, 2019
"Loner" is a brilliant reminder that no matter what heights YUNGBLUD may climb to in the years to come, he will always be that slightly mischievous kid out of Doncaster.
If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
![Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg)
Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
January 17, 2019
"Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
LASTMONDAY Turned Chaos Into Pandemic Productivity in Wild "Audemars" Video
April 15, 2020
Dominican artist LASTMONDAY is breathing fresh life into the reggaeton.
Alaina Castillo Reminds Us to Celebrate Staying in With "Tonight"
August 14, 2020
Alaina Castillo is continuing to prove herself as one of the most exciting new talents to emerge within the last year.
![NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nona-ones-to-watch-2.png)
NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]
January 24, 2019
"Lyrically, the song is inspired by a Winston Churchill quote and my desire to woo my current girlfriend."
![Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Amilli two_1568244126.jpg)
Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]
September 11, 2019
A sort of crime drama scored by a smooth love song is surely a thrilling twist.
flor Plays Never Have I Ever With White Claw
September 16, 2019
Catch flor on their Ones To Watch - presented tour NOW!
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
carolesdaughter's “nobody’s favorite person, not even my own” Is a Daring and Raw Self-Portrait
April 17, 2023
"The only thing you own in life is your body and your soul and no person is worth losing that for.”
aldn Explores the Life Span of a Relationship in 'the end'
July 25, 2023
Continuing to revolutionize and grow beyond his hyperpop foundation, it feels like there's no end to the self-taught producer and artist's potential.
Fana Hues, Peach Tree Rascals, Aaron Taos, girl in red, And More Artists You Should Listen To | #NowWatching
November 24, 2020
From Fana Hues to Cautious Clay, these are the best songs of the week.
![Canjelae Releases the Sultry Video for "Wordplay" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Canjelae_Blue-otw_1615952804.jpg)
Canjelae Releases the Sultry Video for "Wordplay" [Premiere]
March 16, 2021
Bermudian singer and songwriter Canjelae has returned with the premiere of the video for her latest single "Wordplay."