From the Site
Emotional Oranges Concludes 3-Part Love Story in "Hold You Back"
January 18, 2019
"We were inspired by the guitars on Sade's 'No Ordinary Love' all the way over to the drum beat on Drake's 'Just Hold On, We're Going Home.'"
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
![The Moth & The Flame's Triumphant Return Has "Only Just Begun" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/The Moth & The Flame.png)
The Moth & The Flame's Triumphant Return Has "Only Just Begun" [PREMIERE]
January 17, 2019
An entrancing explosion of alternative rock, the new single will make you appreciate the beauty and simplicity of life's generous offerings.
YUNGBLUD Invites You to His Grandma's for a Cup of Tea in "Loner" Video
January 17, 2019
"Loner" is a brilliant reminder that no matter what heights YUNGBLUD may climb to in the years to come, he will always be that slightly mischievous kid out of Doncaster.
If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
![Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg)
Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
January 17, 2019
"Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
THE Peach Tree Rascals Interview
April 9, 2020
We spent the day painting in the backyard with anti-pop's most promising new collective.
Rhys Lewis Reminds Us To"Hold On To Happiness" With Harmonious Melodies
February 22, 2019
There is something to be said about Lewis' artistry and the power it has in evoking emotions deep within us.
![Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-interview-let-u-go-1656341256.jpeg)
Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]
June 24, 2022
The collective is looking to reshape pop in their own kaleidoscopic image.
DAGR, Rebecca Black, and LVL1 Join Forces For the Club-Made "Cafe Racer"
June 29, 2022
"Cafe Racer" is a devotion to body, self-empowerment, queer excellence, and absolute debauchery.
J.M3 Is Offering Hot Sauce to Get You Through a Dull Day
September 12, 2022
“Hot Sauce” is a spicy and blunt, self-empowerment pop-rap anthem.
grandson Battles His Inner Demons Amidst a World at War in 'Death Of An Optimist'
December 4, 2020
2020 serves as the perfect backdrop for grandson's long-awaited, political-fueled debut album.
![Stevedreez Is an Old Soul With a Fresh Sound in "Darling" Music Video [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stevedreez-interview-darling_1630021844.jpeg)
Stevedreez Is an Old Soul With a Fresh Sound in "Darling" Music Video [Premiere + Q&A]
August 26, 2021
In both sight and sound, Stevedreez is the human embodiment of the '70s.
Poppy's 'Choke' Is a Soundtrack to Mayhem
July 2, 2019
Poppy is an electronic pop/rock icon from your worst nightmares.
![Luna Aura Aims to Set Fire to Society's White Picket Fences in "English Boys" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Luna-aura-ones-to-watch_1570726429.jpeg)
Luna Aura Aims to Set Fire to Society's White Picket Fences in "English Boys" [PREMIERE + Q&A]
October 10, 2019
Luna Aura is cutting as she is cunning.
Tate McRae Continues Her Pop Takeover With "stupid"
December 6, 2019
2020 belongs to McRae.