From the Site
Emotional Oranges Concludes 3-Part Love Story in "Hold You Back"
January 18, 2019
"We were inspired by the guitars on Sade's 'No Ordinary Love' all the way over to the drum beat on Drake's 'Just Hold On, We're Going Home.'"
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
![The Moth & The Flame's Triumphant Return Has "Only Just Begun" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/The Moth & The Flame.png)
The Moth & The Flame's Triumphant Return Has "Only Just Begun" [PREMIERE]
January 17, 2019
An entrancing explosion of alternative rock, the new single will make you appreciate the beauty and simplicity of life's generous offerings.
YUNGBLUD Invites You to His Grandma's for a Cup of Tea in "Loner" Video
January 17, 2019
"Loner" is a brilliant reminder that no matter what heights YUNGBLUD may climb to in the years to come, he will always be that slightly mischievous kid out of Doncaster.
If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
![Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg)
Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
January 17, 2019
"Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Lennon Stella Really is That "BITCH"
March 15, 2019
The sassy anthem we were all asking for.
4EVR MICHAEL Uniquely Bridges Pop and Trap on His Debut, "NORTHFACE"
May 26, 2020
On "NORTHFACE," 4EVR MICHAEL pushes boundaries and builds upon his foundation by incorporating pop elements in new and exciting ways.
![The F16s Ask the Burning Question: 'Is It Time to Eat the Rich Yet?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-f16s-interview_1635441465.jpg)
The F16s Ask the Burning Question: 'Is It Time to Eat the Rich Yet?' [Q&A]
October 28, 2021
"We're just making what we think works for us. Everyone drapes their rhetoric in the throw of their choice."
Isaac Dunbar Reinvents Himself on "Bleach"
February 18, 2022
"'Bleach' feels as though it's my first single."
EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
Enigmatic Duo Junior Varsity Release Their Highly-Anticipated Debut EP
August 13, 2021
<i>Junior Varsity</i> captures all the unrelenting emotional pathos of the duo's infamous semi-secret shows.
![Ones To Catch at SXSW Music Festival 2019 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SXSW-ones-to-watch cover.jpg)
Ones To Catch at SXSW Music Festival 2019 [PLAYLIST]
March 7, 2019
We curated a playlist to help you focus on enjoying yourselves at one of the largest music events in the world.
Emotional Oranges Quenches Our Thirst for Alt-R&B With "Someone Else"
April 24, 2019
The mysterious R&B collective is letting their music speak for themselves.
Ahead of Tour, Ashe Proudly Dismantles Toxic Relationships With 'Moral of the Story: Chapter 2′
August 9, 2019
"When I was married, I was broken...I wrote it to dismantle the marriage I was in and with hopes of dismantling other people's toxic relationships."
Zack Villere's "Sore Throat" Is a Picture of Relatable and Gorgeous Melancholy
October 23, 2019
There is no artist in the world quite like Zack Villere.