From the Site

Emotional Oranges Concludes 3-Part Love Story in "Hold You Back"
January 18, 2019
"We were inspired by the guitars on Sade's 'No Ordinary Love' all the way over to the drum beat on Drake's 'Just Hold On, We're Going Home.'"
Author:
Alissa Arunarsirakul

half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Author:
Maxamillion Polo

Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
Author:
Anna Scholfield
![The Moth & The Flame's Triumphant Return Has "Only Just Begun" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/The Moth & The Flame.png)
The Moth & The Flame's Triumphant Return Has "Only Just Begun" [PREMIERE]
January 17, 2019
An entrancing explosion of alternative rock, the new single will make you appreciate the beauty and simplicity of life's generous offerings.
Author:
Alissa Arunarsirakul

YUNGBLUD Invites You to His Grandma's for a Cup of Tea in "Loner" Video
January 17, 2019
"Loner" is a brilliant reminder that no matter what heights YUNGBLUD may climb to in the years to come, he will always be that slightly mischievous kid out of Doncaster.
Author:
Maxamillion Polo

If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
Author:
Maxamillion Polo
![Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg)
Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
January 17, 2019
"Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
Author:
Anna Scholfield
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Author:
Anna Scholfield

Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Author:
Anna Scholfield

Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Author:
Maxamillion Polo
![Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hippo-campus-ones-to-watch-2_1560279682.jpg)
Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]
June 11, 2019
Catch up with the band that's been pioneering indie pop and gaining a cult fan base since 2014.
Author:
Alyssa Yung

Octavian Is Sparking a Social Media Movement With His "Bet" Video
March 1, 2019
#OKBETCHALLENGE
Author:
Anna Scholfield

bülow Continues Her Reign As Pop Royalty with 'Crystalline' EP
April 8, 2019
Known for her edgy lyrics and relentlessly catchy melodies, pop songstress bülow is digging even deeper into the young female experience with her new EP.
Author:
Anna Scholfield

22 Rising Artists on the First Record They Ever Bought
April 13, 2019
These are the records that shaped our favorite artists.
Author:
Alissa Arunarsirakul

William Ryan Key Explains Recent Rock Departure With New Electronic EP
February 15, 2022
"This is it. You've found the place that makes you the most happy creating music."
Author:
Alessandra Rincon
![LØLØ’s Not Your Pop Star Princess; She’s Your Unapologetic Pop Punk ‘debbie downer’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lolo-debbie-downer-interview-1665684595.jpeg)
LØLØ’s Not Your Pop Star Princess; She’s Your Unapologetic Pop Punk ‘debbie downer’ [Q&A]
October 13, 2022
The rising star opens up on her new EP, complicated feelings about TikTok, and more.
Author:
Alessandra Rincon
![Ananya Birla Shares 5 Artists Helping Her Change Indian Music Stereotypes [TABLES TURNED]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ananya-birla-ones-to-watch 2.jpeg)
Ananya Birla Shares 5 Artists Helping Her Change Indian Music Stereotypes [TABLES TURNED]
March 5, 2019
Birla is the first Indian born-and-raised artist to go platinum with an English track in India.
Author:
Kelly Itatani
![Ones To Watch and The Noise Present: Chase Atlantic's 'Phases North American Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chase-atlantic-ones-to-watch-3.jpeg)
Ones To Watch and The Noise Present: Chase Atlantic's 'Phases North American Tour' [ANNOUNCEMENT]
April 8, 2019
Tickets will go on sale Friday, April 12 at 10am local time!
Author:
Jimmy Smith

Nessa Barrett Embraces Her Intrusive Thoughts in "BANG BANG!"
February 21, 2023
"The song was written about my borderline personality rage."
Author:
Alessandra Rincon

The Aces Write a Breakup Letter to "Lost Angeles"
April 6, 2020
"Lost Angeles" is equal parts love note and breakup letter.
Author:
Maxamillion Polo