From the Site
 
        
    
    Indie-Pop Darling UPSAHL Combats Superficiality with "Drugs"
                            January 22, 2019
            
                            19-year-old UPSAHL's latest single is a powerfully provocative piece of indie pop that isn't even about taking drugs. 
            
        
                    
                Author:
    Alyssa Yung
                
        
                    
        
    ![Noé  Embraces Self-Deprecating Humor in  Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg) 
        
    
    Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
                            January 22, 2019
            
                            , "Pity Party" is an indie pop anthem for every emotional soul. 
            
        
                    
                Author:
    Alyssa Yung
                
        
                    
        
     
        
    
    Tim Atlas - "Sidestep" | Live From The Rooftop
                            January 22, 2019
            
                            We had the chance to invite rising neo-soul and dream pop artist Atlas out to bring a vibe quite like no other to our rooftop.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Samm Henshaw and EARTHGANG Deliver a Gospel Hip-Hop Sermon in "Church"
                            January 20, 2019
            
                            Don't forget to go to "Church," kids.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    ![#NowWatching 01-18-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jade-Bird-Now-Watching-Playlist-Ones-To-Watch-2.jpg) 
        
    
    #NowWatching 01-18-19 [PLAYLIST]
                            January 19, 2019
            
                            New Jade Bird, Samm Henshaw, half•alive & more.
            
        
                    
                Author:
    Yasmin Damoui
                
        
                    
        
    ![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png) 
        
    
    Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
                            January 18, 2019
            
                            "'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    Jade Bird Demonstrates a Quick-Witted Songwriting Genius in "I Get No Joy"
                            January 18, 2019
            
                            "This song is about the stream of thought that runs through your head at all times as an over thinker."
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    Che Lingo Unveils his 'Sensitive' Side in Latest EP
                            January 18, 2019
            
                            Che Lingo has created a narrative for the reality of pursuing a relationship in an increasingly digital society. 
            
        
                    
                Author:
    Alyssa Yung
                
        
                    
        
     
        
    
    Lucky Daye Delivers an Irresistibly Modern Groove in "Karma"
                            January 18, 2019
            
                            Lucky Daye is shaping up to be one of the most promising R&B-fueled artists in the game. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Kofi Reflects on the Past, Present and Future on "Came Up"
                            January 18, 2019
            
                            With an angelic voice and ability to deliver both trap anthems and softer ballads, Kofi proves he has the artistic arsenal to last.
            
        
                    
                Author:
    Chuck Ramos
                
        
                    
        
    ![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg) 
        
    
    Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
                            February 14, 2019
            
                            At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world. 
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly  "Still Feel U"  [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg) 
        
    
    Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
                            August 22, 2019
            
                            "'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    !["Everything Is Just a Mess"  Without The Brook & The Bluff's Soulful Indie Rock  [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-brook-and-the-bluff-ones-to-watch_1570118881.jpg) 
        
    
    "Everything Is Just a Mess" Without The Brook & The Bluff's Soulful Indie Rock [PREMIERE]
                            October 3, 2019
            
                            Their soul-filled indie rock sound is exceptionally neat and mature so it's no surprise that they're finally on our radar.
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
                            February 12, 2020
            
                            "'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    The Maràas Deliver a Mesmerizing Moment of Respite in "Hold It Together"
                            March 9, 2020
            
                            The Maràas slow down and take a breath in their latest outing. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Jean Dawson Ponders Life and Death in "CLEAR BONES"
                            June 25, 2020
            
                            If we've said it once, we've said it a million times: Jean Dawson is the future.
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
     
        
    
    The Driver Era Takes Us Backstage for Interview at Sold-Out LA Show
                            July 3, 2019
            
                            The Driver Era is taking the world by storm, one sold out show at a time. 
            
        
                    
        
                    
        
     
        
    
    Scarypoolparty Cements Himself as a Musical Savant in 'Exit Form'
                            November 25, 2019
            
                            Let the legacy of Scarypoolparty truly begin.
            
        
                    
                Author:
    Matthew Rudas
                
        
                    
        
     
        
    
    Allan Rayman's "Poison" Is the Ultimate Alternative R&B Antidote
                            May 13, 2019
            
                            + Catch Allan Rayman on 'The Allan Rayman Show' tour this spring.
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    Chase Atlantic's "LOVE IS (NOT) EASY" Is What Love Sounds Like in 2019
                            June 7, 2019
            
                            The last couple of months have seen the band announce a Ones To Watch and The Noise - presented tour, announce their sophomore album PHASES, and release a series of singles each more infectious than the last. 
            
        
                    
                Author:
    Maxamillion Polo