From the Site
Indie-Pop Darling UPSAHL Combats Superficiality with "Drugs"
January 22, 2019
19-year-old UPSAHL's latest single is a powerfully provocative piece of indie pop that isn't even about taking drugs.
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
Tim Atlas - "Sidestep" | Live From The Rooftop
January 22, 2019
We had the chance to invite rising neo-soul and dream pop artist Atlas out to bring a vibe quite like no other to our rooftop.
Samm Henshaw and EARTHGANG Deliver a Gospel Hip-Hop Sermon in "Church"
January 20, 2019
Don't forget to go to "Church," kids.
![#NowWatching 01-18-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jade-Bird-Now-Watching-Playlist-Ones-To-Watch-2.jpg)
#NowWatching 01-18-19 [PLAYLIST]
January 19, 2019
New Jade Bird, Samm Henshaw, half•alive & more.
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
Jade Bird Demonstrates a Quick-Witted Songwriting Genius in "I Get No Joy"
January 18, 2019
"This song is about the stream of thought that runs through your head at all times as an over thinker."
Che Lingo Unveils his 'Sensitive' Side in Latest EP
January 18, 2019
Che Lingo has created a narrative for the reality of pursuing a relationship in an increasingly digital society.
Lucky Daye Delivers an Irresistibly Modern Groove in "Karma"
January 18, 2019
Lucky Daye is shaping up to be one of the most promising R&B-fueled artists in the game.
Kofi Reflects on the Past, Present and Future on "Came Up"
January 18, 2019
With an angelic voice and ability to deliver both trap anthems and softer ballads, Kofi proves he has the artistic arsenal to last.
Rewind: Our 5 Favorite Music Videos of the Last Week
April 14, 2022
Take a trip down short-term memory lane with us.
![9 Questions With Luna Li on 'jams 2' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/luna-li-jams-2-1664301640.jpg)
9 Questions With Luna Li on 'jams 2' [Q&A]
September 28, 2022
"The jams are a celebration of spontaneity in my practice."
Whookilledkenny Continues His Hot Streak With Debut EP 'No Refunds'
November 23, 2021
Whookilledkenny holds nothing back on his most consistently infectious offering to date.
Lauren Sanderson Sounds More Self-Assured Than Ever on the Biting "Tongue Tied"
April 4, 2022
"smoke-a-joint-on-the-highway, make-out-at-a-redlight" energy.
WILLOW's '<COPINGMECHANISM>' Is a Potent Journey Through Her Subconscious
October 10, 2022
WILLOW'S revival of angsty emo-rock seems to come as naturally as breathing.
girl in red, Scarypoolparty, Sasha Sloan & More Artists You Should Listen To | #NowWatching
August 31, 2020
The Best New Music Playlist from Ones To Watch.
Introducing Ones to Watch Aotearoa
October 8, 2020
There's a wealth of new music talent simmering in Aotearoa. Ones to Watch is here to show it off.
![Kid Hastings on Heartbreak, TikTok, and Creative Freedom [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/CALL-ME-UP_1611611103.jpeg)
Kid Hastings on Heartbreak, TikTok, and Creative Freedom [Q&A]
January 25, 2021
We caught up with Kid Hastings to talk about quarantine, exploring identity, and his forthcoming EP.
Cody Lovaas Lays It All on the Line in the Emotionally-Charged "Rocket"
April 26, 2021
Lovaas' smooth pop music perfectly balances confessional lyrics and infectious melodies
PinkPantheress Conjures a Bittersweet Daydream in "Capable of Love"
October 16, 2023
Effervescent and faithfully committed to Y2K culture, PinkPantheress' latest single arrives as yet another glimpse into her inimitable craft.