From the Site
Indie-Pop Darling UPSAHL Combats Superficiality with "Drugs"
January 22, 2019
19-year-old UPSAHL's latest single is a powerfully provocative piece of indie pop that isn't even about taking drugs.
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
Tim Atlas - "Sidestep" | Live From The Rooftop
January 22, 2019
We had the chance to invite rising neo-soul and dream pop artist Atlas out to bring a vibe quite like no other to our rooftop.
Samm Henshaw and EARTHGANG Deliver a Gospel Hip-Hop Sermon in "Church"
January 20, 2019
Don't forget to go to "Church," kids.
![#NowWatching 01-18-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jade-Bird-Now-Watching-Playlist-Ones-To-Watch-2.jpg)
#NowWatching 01-18-19 [PLAYLIST]
January 19, 2019
New Jade Bird, Samm Henshaw, half•alive & more.
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
Jade Bird Demonstrates a Quick-Witted Songwriting Genius in "I Get No Joy"
January 18, 2019
"This song is about the stream of thought that runs through your head at all times as an over thinker."
Che Lingo Unveils his 'Sensitive' Side in Latest EP
January 18, 2019
Che Lingo has created a narrative for the reality of pursuing a relationship in an increasingly digital society.
Lucky Daye Delivers an Irresistibly Modern Groove in "Karma"
January 18, 2019
Lucky Daye is shaping up to be one of the most promising R&B-fueled artists in the game.
Kofi Reflects on the Past, Present and Future on "Came Up"
January 18, 2019
With an angelic voice and ability to deliver both trap anthems and softer ballads, Kofi proves he has the artistic arsenal to last.
Shygirl and slowthai Deliver a Hyperpop-Fueled Sex-Positive Anthem on "BDE"
July 6, 2021
Both of them revel in the literal BDE of "BDE."
IDK Trades Agony For Affection on 'USEE4YOURSELF'
July 9, 2021
<i>USEE4YOURSELF</i> stands as an exercise of painstaking emotional catharsis from one of music's most promising artists.
RMR, JAWNY, 100 gecs, and More Artists You Should Listen to Now | #NowWatching
February 28, 2020
The best new music playlist on Ones To Watch.
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
Zella Day Makes a Triumphant Return With the Transcendent "People Are Strangers"
April 27, 2020
The new single marks the first original release from Day in over five years.
VanJess - "Honeywheat" (Live) | All Eyes On
April 29, 2020
VanJess perform a buttery smooth rendition of their song "Honeywheat."
SG Lewis Partners With Robyn and Channel Tres For Hypnotic Dance Track "Impact"
August 10, 2020
"Channel is an artist I believe will go on to create a musical legacy as important as the one Robyn has already created, and to have the two of them on this record together is insane."
Tahj Keeton's 'SARF' is a Risky and Psychedelic Rap Album Unlike Its Contemporaries
August 11, 2020
Tahj Keeton's SARF s aggressive, grungy and versatile.
Loki's Folly Are Uncertain About the Future in New Single "Beaches and Peaches" | The Noise
January 27, 2023
"The song's result felt like the perfect description of the uncertain and uncomfortable future that seems imminent."
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."