From the Site
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
R&B Visionary Lucky Daye Teases Long-Awaited Debut Album With Hypnotizing Second Installment, II
February 6, 2019
If you have yet to familiarize yourself with Lucky Daye, it's about time you jump on the bandwagon.
Bedroom Pop Meets Dance in Dillion Francis and Cuco's Bilingual "Fix You"
February 6, 2019
Jumping off the success of his latest 2018 EP Chiquito, Cuco is showing us that he has what it takes when it comes to the big leagues.
"Do Not Disturb" Mahalia's Rise to the Top of the R&B World
February 6, 2019
"Do Not Disturb" is continued evidence as to why Mahalia has earned comparisons to R&B legends MS. Lauryn Hill and Erykah Badu.
![KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kennyhoopla-ones-to-watch-2.jpeg)
KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]
February 6, 2019
KennyHoopla is building the foundation for one of music's most compelling new acts.
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
![Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-ones-to-watch-3.jpg)
Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]
February 6, 2019
One might hear the name and picture a young blonde country singer, but indie pop duo joan is far more complex.
![Jump into Your 'Superdream:' Big Wild Talks Debut Album & Finding His Voice [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/big-wild-ones-to-watch.jpg)
Jump into Your 'Superdream:' Big Wild Talks Debut Album & Finding His Voice [Q&A]
February 5, 2019
Producer, composer and first-time singer Big Wild just released his debut album, Superdream, establishing his individuality as a standout artist.
Myles Cameron Warms Us Up With His Latest Single "Yellow"
February 5, 2019
The new project revolves around two major themes, warm summer aesthetics and the suburban blackness.
Multi-Instrumentalist Dennis Lloyd Recounts a Special Past Love in 'Exident' EP
April 8, 2019
"I've never shared anything more personal than this EP. I hope it'll help heal your heart."
![BENEE's Groovy Tune Is "Soaked" with Indie-Pop Righteousness [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-ones-to-watch_1561750174.jpg)
BENEE's Groovy Tune Is "Soaked" with Indie-Pop Righteousness [NEW ARTIST DISCOVERY]
April 5, 2019
We're so pleased to be introducing you to your newest indie-pop obsession.
![Hear Lund Bare His Soul To Save A Relationship With "Downhill" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lund-blog_1602858887.jpg)
Hear Lund Bare His Soul To Save A Relationship With "Downhill" [Premiere]
October 16, 2020
Written about his attempt to save a hopeless relationship, the latest from the alt-pop artist showcases his distinctly dreary-yet-dreamy style.
Sampa the Great's "Final Form" Is a Middle Finger to Oppression
June 7, 2019
Sampa the Great is next in line for the throne bearing the most unapologetically political artist.
Holly Humberstone Pens an Ode to Her Best Friend "Scarlett"
September 7, 2021
"Scarlett" is as much of a fuck you to all the toxic partners out there as it is an ode to the best friends that keep us sane.
![Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flower-face-pisces-moon_1646684214.jpg)
Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]
March 4, 2022
Flower Face is an artist who has battled life.
Kailee Morgue Covers Metric's "Black Sheep" for all Those Scott Pilgrim Stans Out There
August 9, 2019
"Black Sheep" is a testament to Morgue's impressive range, one that extends far beyond that of atmospheric pop numbers.
![Joy Oladokun Demands Truth From the Unspoken in "Blink Twice" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joy-oladokun-ones-to-watch_1570643508.jpg)
Joy Oladokun Demands Truth From the Unspoken in "Blink Twice" [PREMIERE]
October 9, 2019
Oladokun explores the unsavory mess of "situationships" in heartbreaking fashion.
Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
Montell Fish Explores the Emotional Impact of Lingering Spirits in 'Her Love Still Haunts Me Like a Ghost'
October 28, 2022
Hauntings come in all shapes and forms this Halloween season.