From the Site

AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
Author:
Maxamillion Polo
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Author:
Jenna Singer
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
Author:
Andra Nechita
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Author:
Anna Scholfield

Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
Author:
Maxamillion Polo
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
Author:
Anna Scholfield
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Author:
Alissa Arunarsirakul

Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
Author:
Maxamillion Polo
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
Author:
Dana Jacobs
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Author:
Maxamillion Polo

Cailin Russo Revels in a Past Mistake in 'Declaration'
November 5, 2019
"a fierce proclamation of a mistake from which I couldn't seem to escape."
Author:
Chloe Liz

Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.
Author:
Precious Kato
![Jordan Hawkins: Gen-Z's Neo-Jimi Hendrix [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordan otw_1603756832.jpg)
Jordan Hawkins: Gen-Z's Neo-Jimi Hendrix [Q&A]
October 26, 2020
This is the story of 23-year old artist, songwriter, and multi-instrumentalist Jordan Hawkins.
Author:
Jessica Thomas

Stephanie Poetri's 'Do You Love Me' Will Have You Ditching the Slow Love Songs
February 14, 2020
For anyone who wants to spend this Valentine's dancing the day away.
Author:
Krista Marina Apardian
![KIAN Drops Visual For the Effortlessly Smooth "Every Hour" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kian-every-hour_1588373371.jpg)
KIAN Drops Visual For the Effortlessly Smooth "Every Hour" [Premiere]
May 1, 2020
"This song embodies safety within a relationship, learning about and acknowledging each other's past in order to better understand one another."
Author:
Maxamillion Polo

Theo Kandel Tackles the Circular Nature of Heartbreak in "I Don't Wanna Think About That"
May 7, 2021
"I Don't Wanna Think About That" touches on self-navigation and the decoding of emotions when a romantic relationship comes to an end.
Author:
Alessandra Rincon
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Author:
Alissa Arunarsirakul

Christian French Creates a Whirlwind of Emotions in His Captivating 'bright side of the moon' EP
August 15, 2019
While French has been on tour with Quinn XCII and Chelsea Cutler, he will be headlining his own tour this fall.
Author:
Allissa Williams

Audrey Links Up With Jack Harlow For "Comic Sans" Video
January 7, 2020
Watch Audrey and Jack Harlow trade bars in the video for "Comic Sans."
Author:
Malcolm J. Gray

Rachel Chinouriri's 'Better Off Without' Is Healing Given Sonic Form
May 20, 2022
It's giving hot, heartbroken, healed girl summer.
Author:
Jazmin Kylene