From the Site

AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
Author:
Maxamillion Polo
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Author:
Jenna Singer
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
Author:
Andra Nechita
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Author:
Anna Scholfield

Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
Author:
Maxamillion Polo
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
Author:
Anna Scholfield
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Author:
Alissa Arunarsirakul

Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
Author:
Maxamillion Polo
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
Author:
Dana Jacobs
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Author:
Maxamillion Polo

Emei Dives Into the Pitfalls of Young Adult Failings in "Irresponsible"
May 31, 2023
Emei, just like us, is still trying to figure out this whole "adult" thing.
Author:
Alessandra Rincon

SNOW WIFE and Big Boss Vette Deliver a Knockout Single With "HIT IT"
September 20, 2023
The viral breakout artists make for a fearsome duo ahead of SNOW WIFE's debut mixtape.
Author:
Jazmin Kylene

Young Smoke Gives New Perspective to Melodic Trap on "Block Boy"
January 29, 2021
Toronto rapper Young Smoke is making melodic trap music unlike any of his contemporaries.
Author:
Tyler Borland

347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
Author:
Maxamillion Polo
![Haru Nemuri Lets Her Soul Run Ablaze in 'Shunka Ryougen' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/haru-nemuri-interview_1651073611.jpg)
Haru Nemuri Lets Her Soul Run Ablaze in 'Shunka Ryougen' [Q&A]
April 22, 2022
"Martial arts, anarchism, feminism, fashion, and the stray cats in my neighborhood" inspire this idiosyncratic artist.
Author:
DJ Connor

Kailee Morgue Finds Love and an Exhilirarting New Sound in "Knew You"
March 27, 2020
"I've finally allowed myself to start writing love songs and about relationships."
Author:
Maxamillion Polo

spill tab's "Cotton Candy" Is as Sweet and Airy as Its Namesake
August 5, 2020
spill tab's latest arrives somewhere between bittersweet interlude and the sonic personification of a diary entry.
Author:
Ruby Scott

Lollapalooza 2019: 13 Ones to Catch (Who Aren't The Strokes or Ariana Grande)
July 29, 2019
The music fanatics' equivalent to Christmas in August is nearly upon us.
Author:
Maxamillion Polo
![spill tab and the Friends Making Her Dreamlike Music a Reality [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Spill-Tab-anybody-else_1621271507.jpeg)
spill tab and the Friends Making Her Dreamlike Music a Reality [Q&A]
May 17, 2021
Behind spill tab is a close-knit group of friends and collaborators who are giving life to the rising artist's pastel-colored vision.
Author:
Giselle Libby