From the Site

AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
Author:
Maxamillion Polo
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Author:
Jenna Singer
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
Author:
Andra Nechita
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Author:
Anna Scholfield

Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
Author:
Maxamillion Polo
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
Author:
Anna Scholfield
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Author:
Alissa Arunarsirakul

Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
Author:
Maxamillion Polo
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
Author:
Dana Jacobs
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Author:
Maxamillion Polo

99 Neighbors Bare Their Soul on 'Wherever You're Going I Hope It's Great'
September 24, 2021
In their hauntingly beautiful debut album, the art-rap group reimagines the music collective.
Author:
Maxamillion Polo

syd B - "Night & Day" | Live From the Rooftop
July 23, 2019
syd B is neo-soul's best-kept secret, at least for now.
Author:
Maxamillion Polo
![Baby Rose's 'To Myself' Is a Self-Dedicated Masterpiece that Debuts Her Gorgeous Vocals to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-rose-ones-to-watch_1567185212.jpg)
Baby Rose's 'To Myself' Is a Self-Dedicated Masterpiece that Debuts Her Gorgeous Vocals to the World [Q&A]
August 28, 2019
"No matter what, always embrace who you are."
Author:
Alissa Arunarsirakul

Channel Tres Gets Tyler, The Creator's Blessing to Drop an Official "EARFQUAKE" Remix
October 7, 2019
Channel Tres puts his own unique spin on a standout cut from Tyler, the Creator's 'IGOR.'
Author:
Malcolm J. Gray
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Rex Orange County, King Princess, Easy Life, and More Artists You Should Listen to Now | #NowWatching Playlist
October 27, 2019
This week surely did not disappoint.
Author:
Maxamillion Polo

Matt Maeson's "Go Easy" Video Is a Gripping Cinematic Wonder
November 6, 2019
Maeson has an impeccable eye for heart-rending visual storytelling.
Author:
Matthew Rudas

Chiiild's "Darling" Is a Hallucinogenic Heirloom of Love
November 13, 2019
"If you've ever been in love ..."
Author:
Bianca Brown
![Jagwar Twin Hits an Emotional High in "Shine" Live Session [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jagwar-twin-shine_1579280166.jpg)
Jagwar Twin Hits an Emotional High in "Shine" Live Session [Premiere]
January 17, 2020
"Shine" is an enduring message of optimism.
Author:
Maxamillion Polo

MyKey Says Goodbye to a Toxic Relationship in "Please Don't Go"
April 6, 2020
In reality, less "Please Don't Go" and more don't let the door hit you on the way out.
Author:
Jenna Singer

Leah Kate Admits She's "Used To This" in Funk-Fueled New Single & Video
July 17, 2020
Leah Kate drops off her new song and video for "Used To This."
Author:
Chloe Robinson