From the Site
![Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-rose-ones-to-watch.jpg) 
        
    
    Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]
                            May 3, 2019
            
                            "Borderline," "Mortal," and "Sold Out," are only glimpses of what's coming next from the magnificent Atlanta-based songstress.
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    Get Over Your Nasty Breakup with FLETCHER's Breathtaking Performance of "Undrunk"
                            May 2, 2019
            
                            Compared to the studio version of "Undrunk," this stripped-down rendering allows FLETCHER to spiritually connect with her audience on a deeper level.
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    Ruel Does Not Want Your Teeth or Ruel Puns | Quick 6
                            May 2, 2019
            
                            Rapidly rising pop sensation Ruel is the very definition of a wunderkind. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    ![Savannah Britt Shares 10 Tips For Becoming A Great Publicist [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Savannah-britt-ones-to-watch.jpg) 
        
    
    Savannah Britt Shares 10 Tips For Becoming A Great Publicist [INDUSTRY INFILTRATION]
                            May 2, 2019
            
                            With a focus in public relations, marketing, and content creation, Britt's agency has made strategic moves for clients such as DJ Khaled, 2 Chainz, Alessia Cara, and more.
            
        
                    
                Author:
    Savannah Britt
                
        
                    
        
    ![Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sheridan-reed-ones-to-watch.jpg) 
        
    
    Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]
                            May 2, 2019
            
                            A charming new voice emerging from Austin, Texas, is blessing airwaves by way of Sheridan Reed's blissful soul pop melodies. 
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Courier Club's "Soapbox Sunday" Is a Post-Punk Anthem for a Social Media Generation [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/courier-club-ones-to-watch-2.jpeg) 
        
    
    Courier Club's "Soapbox Sunday" Is a Post-Punk Anthem for a Social Media Generation [PREMIERE]
                            May 2, 2019
            
                            Courier Club is on the cusp of a post-punk revival. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Shae Jacobs - "Fuck Me Up" | Live at Black Rabbit Rose
                            May 1, 2019
            
                            "Guys don't usually open up, but I am doing it for them."
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    ![Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ariana-grande-ones-to-watch-3.jpeg) 
        
    
    Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]
                            May 1, 2019
            
                            Even Barack Obama is an Ariana Grande stan.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Valentina's 'Unmanageable' Is Pure, Soulful Catharsis
                            May 1, 2019
            
                            'Unmanageable' cements Valentina as a soulful voice in the realm of pop, but on a larger scale, it arrives as a rallying cry for anyone who has ever been told they were not good enough.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    slenderbodies Treasures Creativity with Signature Downtempo Melodies In "dewdrops"
                            May 1, 2019
            
                            "This track is the introvert's muse, essentially normalizing and validating the need to hide away in order to create."
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    Lovejoy Deliver a Chronically Honest and Hopeful EP in 'Wake Up & It’s Over'
                            May 15, 2023
            
                            Lovejoy’s music is a medicine for a generation too amused to turn a blind eye.
            
        
                    
                Author:
    Jazmin Kylene
                
        
                    
        
     
        
    
    Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
                            August 27, 2021
            
                            If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year. 
            
        
                    
                Author:
    Carter Fife
                
        
                    
        
    ![Wilder Woods' Tour Leaves the Crowd With Stars in Their Eyes and Soul in Their Hearts [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wilder Woods ones to watch 00 smaller_1570132638.jpeg) 
        
    
    Wilder Woods' Tour Leaves the Crowd With Stars in Their Eyes and Soul in Their Hearts [TOUR DIARY]
                            October 3, 2019
            
                            When drama meets soul sensibilities and guitar-led melodies, it equals power. And Wilder Woods  sure has a lot of it. 
            
        
                    
                Author:
    Precious Kato
                
        
                    
        
    ![Loote's Take on Authentic Pop Music, New Relationships, and Shawn Mendes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/loote-ones-to-watch_1560982911.jpg) 
        
    
    Loote's Take on Authentic Pop Music, New Relationships, and Shawn Mendes [Q&A]
                            June 19, 2019
            
                            Their new 'lost' EP explores both the awkward nuanced lingering of post-breakup relationships and the cautious excitement of new ones.
            
        
                    
                Author:
    Rachel Lai
                
        
                    
        
     
        
    
    Sticky Fingers' 'Yours To Keep' Has all the Hallmarks of a Lasting Classic
                            February 8, 2019
            
                            Set to embark on a massive Ones To Watch presented North American tour, new and old fans alike will get to experience a show informed by both an impressive discography and a phenomenal new work.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    JAWNY's "adios" Is a Break-Up You Won't Mind Reliving
                            September 15, 2022
            
                            “adios” sees JAWNY reeling over the fallout of a relationship.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Griff Is a Star in the Making
                            February 11, 2020
            
                            The London-born 19-year-old artist is nothing short of breathtaking.
            
        
                    
                Author:
    Joey Legittino
                
        
                    
        
     
        
    
    BENEE Slows Down Her Breakout Hit "Supalonely" in "Lownely"
                            May 6, 2020
            
                            "Lownely" is as much an encapsulation of one teenager's loneliness as it is a shared global loneliness.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    brakence Revisits 'punk2' With the Electrifying "sauceintherough"
                            July 1, 2020
            
                            Listening to brakence is nothing short of an adrenaline rush. 
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
     
        
    
    From TikTok Sensation to Chart-Topping Artist: Meet Arizona Zervas
                            March 4, 2020
            
                            The first unsigned artist to top the Spotify charts in years.
            
        
                    
                Author:
    Bianca Brown