From the Site
![Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-rose-ones-to-watch.jpg)
Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]
May 3, 2019
"Borderline," "Mortal," and "Sold Out," are only glimpses of what's coming next from the magnificent Atlanta-based songstress.
Get Over Your Nasty Breakup with FLETCHER's Breathtaking Performance of "Undrunk"
May 2, 2019
Compared to the studio version of "Undrunk," this stripped-down rendering allows FLETCHER to spiritually connect with her audience on a deeper level.
Ruel Does Not Want Your Teeth or Ruel Puns | Quick 6
May 2, 2019
Rapidly rising pop sensation Ruel is the very definition of a wunderkind.
![Savannah Britt Shares 10 Tips For Becoming A Great Publicist [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Savannah-britt-ones-to-watch.jpg)
Savannah Britt Shares 10 Tips For Becoming A Great Publicist [INDUSTRY INFILTRATION]
May 2, 2019
With a focus in public relations, marketing, and content creation, Britt's agency has made strategic moves for clients such as DJ Khaled, 2 Chainz, Alessia Cara, and more.
![Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sheridan-reed-ones-to-watch.jpg)
Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]
May 2, 2019
A charming new voice emerging from Austin, Texas, is blessing airwaves by way of Sheridan Reed's blissful soul pop melodies.
![Courier Club's "Soapbox Sunday" Is a Post-Punk Anthem for a Social Media Generation [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/courier-club-ones-to-watch-2.jpeg)
Courier Club's "Soapbox Sunday" Is a Post-Punk Anthem for a Social Media Generation [PREMIERE]
May 2, 2019
Courier Club is on the cusp of a post-punk revival.
Shae Jacobs - "Fuck Me Up" | Live at Black Rabbit Rose
May 1, 2019
"Guys don't usually open up, but I am doing it for them."
![Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ariana-grande-ones-to-watch-3.jpeg)
Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]
May 1, 2019
Even Barack Obama is an Ariana Grande stan.
Valentina's 'Unmanageable' Is Pure, Soulful Catharsis
May 1, 2019
'Unmanageable' cements Valentina as a soulful voice in the realm of pop, but on a larger scale, it arrives as a rallying cry for anyone who has ever been told they were not good enough.
slenderbodies Treasures Creativity with Signature Downtempo Melodies In "dewdrops"
May 1, 2019
"This track is the introvert's muse, essentially normalizing and validating the need to hide away in order to create."
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
![Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jackson_lundy - otw_1590607596.jpg)
Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]
May 27, 2020
In the vein of Ones to Watch favorites such as Brasstracks, Tom Misch, Jordan Rakei, and others of that ilk, Lundy is able to fuse R&B, Jazz, Folk, and many other genres into unescapable grooves.
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
BoyWithUke Grapples With the Cost of Growing Fame in "Rockstar"
February 15, 2023
"BoyWithUke has become bigger than just me, which creates conflict between who I am and who BoyWithUke is."
Tessa Violet on Her Odd Search History and dodie's Hidden Talent | Truth or Dare
October 3, 2019
From sharing her recent Google search history, letting us in on dodie's hidden talent, and alerting us to the danger of Victorian-era stairs, this is Tessa Violet.
ROLE MODEL Opts for a Low-key Relationship in Earnest "minimal"
May 6, 2019
ROLE MODEL continues to be our favorite sad boy.
Cuco Links Up With Jean Carter for a Love/Hate Bop in "Bossa No Sé"
May 23, 2019
The new single, which is set to appear on Cuco's long-awaited debut album via Interscope Records, also arrives ahead of his forthcoming North American tour.
Dora Jar Is Comfortably in Pain on New Single "Lagoon"
January 26, 2022
"I want to leave the door ajar in my imagination. Let light seep through the crack."
aldn Finds Himself Unable to "sink" Into Love, Announces New EP 'Good Grief'
March 30, 2022
aldn delivers an intoxicating amalgamation of alternative influences and futuristic intent.