From the Site
![Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-ones-to-watch.jpg)
Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]
May 8, 2019
"A primary focus for making this video was to simply have a great time filming and to showcase a side of the band that people haven't seen before."
![Jacob Lee's Captivating Voice Is One of Australia's Best Kept Secrets [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jacob-lee-ones-to-watch-2.jpg)
Jacob Lee's Captivating Voice Is One of Australia's Best Kept Secrets [NEW ARTIST DISCOVERY]
May 8, 2019
+ Catch Jacob Lee on his 'Conscience' tour this summer!
Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
![Valentina - "Alive" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Valentina-live-ones-to-watch-2.jpeg)
Valentina - "Alive" [Live + Interview] | All Eyes On
May 7, 2019
Delving into her stunning debut EP and how Diddy telling her she would never make it in the music industry only ignited her fire to prove him wrong, this is Valentina at her most honest and raw.
![Jozzy Takes Us into the Writing Session for "Old Town Road (feat. Billy Ray Cyrus)"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jozzy-ones-to-watch-3.jpg)
Jozzy Takes Us into the Writing Session for "Old Town Road (feat. Billy Ray Cyrus)" [ANATOMY OF A SONG]
May 7, 2019
Get to know the songwriter who merged the hip hop & country spheres by writing Billy Ray Cyrus's verse on Lil Nas X's "Old Town Road Remix."
![Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baird-ones-to-watch.png)
Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]
May 7, 2019
The full magnitude is felt when they're listened in succession, beginning with the swooning of "In Dreams..." but ending with the more somber message of "Anais."
Jeremy Zucker & Chelsea Cutler Reflect on Fluctuating Relationships in Melancholic 'brent' EP
May 6, 2019
"These songs kept us warm in the deep snow of December. We hope they can do the same for you."
Ren Plays Twisted "mind games" in the Form of Pop Perfection
May 6, 2019
"Lines like 'little bits of life flood in every time you smile' is my way of painting a picture for a listener and creating this world where I'm really in someone's head."
ROLE MODEL Opts for a Low-key Relationship in Earnest "minimal"
May 6, 2019
ROLE MODEL continues to be our favorite sad boy.
Minimalistic-Pop Duo Drinker Documents Life's Vices & Virtues in Debut, 'Fragments'
May 6, 2019
Inspired by the laidback reverbs of Bon Iver and James Blake, Drinker pens the most reflective of lyrics in their chilling tunes.
![Hong Kong Boyfriend Is Crushing in "Cold Waters" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_622379d8c59eb7d6728cb715e40835f5_eff8ef17_1280_1598449666.jpg)
Hong Kong Boyfriend Is Crushing in "Cold Waters" [Premiere]
August 26, 2020
Meet Hong Kong Boyfriend, your new favorite DIY R&B artist.
![Carsen's "Losing My" Music Video Is Almost Too Relatable [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/carsen_1598551743.jpg)
Carsen's "Losing My" Music Video Is Almost Too Relatable [Premiere]
August 27, 2020
Carsen embarks on a journey of self-discovery in her brand new single and music video, "Losing My".
![Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/daz rinko-ones-to-watch-2.jpg)
Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]
January 30, 2019
"As a fan of the show, I relate to the character of Lawrence and how he deals with the everyday struggles of being a black male making his way in the world."
![Let KIAN Shatter Your Self-Consciousness With "Summer Insecurity" Live [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kian-ones-to-watch-2_1560270330.jpg)
Let KIAN Shatter Your Self-Consciousness With "Summer Insecurity" Live [PREMIERE + Q&A]
May 9, 2019
KIAN is taking airwaves by storm with his luscious alternative stylings drizzled with hip hop, soul, and R&B.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
Willow, King Princess, Alec Benjamin, & More | #NowWatching Playlist
July 19, 2019
With everyone from Beyoncé to Peppa Pig dropping music, where do you even start? Well, here.
Havelock Flirts With the Idea of Hedonism in "Pheromones"
August 23, 2019
There is a hypnotic ebb and flow to Havelock.
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).
Soccer Mommy Presents a Raw Self-Portrait in "circle the drain"
January 14, 2020
Soccer Mommy's gift for nostalgic melancholy is undeniable.
[1]_1567804705.jpg)
Childish Major's 'Dirt Road Diamond' Shines Bright
September 6, 2019
South Carolina native Childish Major returns to his roots with his newest release, with features from Ludacris, Earthgang, Buddy, and Tish Hyman.