From the Site
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
Olivia Barton's 'I Could Have Smiled at You More' Debut Is the Closure You've Been Needing
June 11, 2019
Eight tracks that highlight deep heartbreak, self discovery, and growth.
![UMI - "Remember Me" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Umi-live-ones-to-watch_1560287994.jpg)
UMI - "Remember Me" [Live + Interview] | All Eyes On
June 11, 2019
Existing at the crossroads of alternative neo-soul and R&B is UMI and her otherworldly brand of bedroom R&B.
![Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sasami-ones-to-watch_1560287814.jpg)
Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]
June 11, 2019
This diaristic songwriter will be your latest indie pleasure.
![Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hippo-campus-ones-to-watch-2_1560279682.jpg)
Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]
June 11, 2019
Catch up with the band that's been pioneering indie pop and gaining a cult fan base since 2014.
Bonnaroo 2019: 10 Ones to Catch (Who Aren't Childish Gambino or Post Malone)
June 11, 2019
Discover which up-and-coming artists you need to catch at Bonnaroo + listen to our curated playlist to familiarize yourself with all ten.
DJDS and Dijon Find That "Magic Loop" in a Moment of Collaborative Joy
June 10, 2019
DJDS enlist up-and-coming folk-R&B artist Dijon for what is bound to be yet another career-defining collaboration.
R&B's Newest Star Kiana Ledé Is Undeniably Herself in 'Myself' EP
June 10, 2019
Kiana Ledé's 'Myself' is a luxurious collection of bold, bright, and buttery R&B sounds.
Carlie Hanson Transforms a Suburban Life Into a Pop Dream in 'Junk' Debut EP
June 10, 2019
From working at a McDonald's drive-thru in a small Wisconsin town to delivering an anthemic debut EP, this is the first chapter of a veritable pop star to be.
![Hardcastle Shares "Mundane" and an Honest Look at Life on the Road [TOUR DIARY + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hardcastle-ones-to-watch_1570555282.jpg)
Hardcastle Shares "Mundane" and an Honest Look at Life on the Road [TOUR DIARY + PREMIERE]
October 8, 2019
If there's one thing we can learn from the Nashville-based band Hardcastle, it's that when we stay true to ourselves, we shall surely prosper.
Nessa Barrett Wouldn't Mind You Telling One Last Sweet "lie"
June 23, 2023
"I hope people who listen to this feel an emotion that is hard for us to accept but need to in order to live a fulfilling life."
maye's Pastel-Colored Music Is a Dream Given Sonic Shape
November 12, 2019
maye has found the perfect formula for crafting music that actually feels like a dream.
MASN Enlists Trippie Redd For the "Psycho!" Remix
April 14, 2020
MASN and his breakout single are blowing up.
HONNE Enlists BTS' RM for a Heavenly Reimagining of "Crying Over You"
March 28, 2019
HONNE and BTS' RM on one track? Enough said.
brakence Conjures an Emotional Maelstrom on "argyle"
October 8, 2021
"argyle" sees brakence tackling themes of mental health, existential dread, and the cost of growing fame.
Alec Wigdahl Is Cutting Through the Noise
April 1, 2020
Wigdahl is evolving alongside the pop genre itself.
A R I Z O N A & Avicii Magnify the Importance of Mental Health In "Hold The Line"
June 6, 2019
"We didn't learn until after Avicii's passing that this song had made its way into Tim's hands and really resonated with him."
Maggie Lindemann Joins Forces With Sleeping With Sirens' Kellin Quinn For "how could you do this to me"
April 29, 2022
Lindemann and Quinn make for a pop-punk match made in heaven.
Doechii Gifts Us With Every Possible Version of "What It Is"
March 17, 2023
It’s not often that an artist comes out the gate so willing to be experimental.