From the Site
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
Olivia Barton's 'I Could Have Smiled at You More' Debut Is the Closure You've Been Needing
June 11, 2019
Eight tracks that highlight deep heartbreak, self discovery, and growth.
![UMI - "Remember Me" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Umi-live-ones-to-watch_1560287994.jpg)
UMI - "Remember Me" [Live + Interview] | All Eyes On
June 11, 2019
Existing at the crossroads of alternative neo-soul and R&B is UMI and her otherworldly brand of bedroom R&B.
![Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sasami-ones-to-watch_1560287814.jpg)
Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]
June 11, 2019
This diaristic songwriter will be your latest indie pleasure.
![Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hippo-campus-ones-to-watch-2_1560279682.jpg)
Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]
June 11, 2019
Catch up with the band that's been pioneering indie pop and gaining a cult fan base since 2014.
Bonnaroo 2019: 10 Ones to Catch (Who Aren't Childish Gambino or Post Malone)
June 11, 2019
Discover which up-and-coming artists you need to catch at Bonnaroo + listen to our curated playlist to familiarize yourself with all ten.
DJDS and Dijon Find That "Magic Loop" in a Moment of Collaborative Joy
June 10, 2019
DJDS enlist up-and-coming folk-R&B artist Dijon for what is bound to be yet another career-defining collaboration.
R&B's Newest Star Kiana Ledé Is Undeniably Herself in 'Myself' EP
June 10, 2019
Kiana Ledé's 'Myself' is a luxurious collection of bold, bright, and buttery R&B sounds.
Carlie Hanson Transforms a Suburban Life Into a Pop Dream in 'Junk' Debut EP
June 10, 2019
From working at a McDonald's drive-thru in a small Wisconsin town to delivering an anthemic debut EP, this is the first chapter of a veritable pop star to be.
Dean Lewis Recounts the Feeling of Sudden Heartbreak in "7 Minutes"
January 22, 2019
With over a billion streams worldwide, Lewis' brutally honest lyrics has genuinely resonated with listeners.
Doja Cat's 'Hot Pink' Is the Most Versatile Hip-Hop Offering of the Year
November 7, 2019
Doja Cat's star power is undeniable.
Bruno Major Re-Introduces Himself With "We Were Never Really Friends"
May 5, 2023
“We Were Never Really Friends” reintroduces us to the lush landscape of Bruno Major’s songwriting, laden with fresh foliage after the artist’s 3 year hiatus.
NIKI's 'Nicole' Is a Look Into the Past and Future of a Pop-R&B Star
August 15, 2022
NIKI holds the hand of a younger her, revisiting old stories through a vessel that’s lived more life.
Mom Jeans. Reflect on the Past and Look to the Future on 'Sweet Tooth'
March 2, 2022
"This band is really about so much more than the four of us."
ASTN Is as Good as Gold
January 5, 2022
ASTN is an artist that just has a way with music.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
The Best New Artists of the 2010s (According to the Grammys)
November 21, 2019
Remember that time fun. beat out Frank Ocean? We do.
Jadu Heart Is the Fantastical Escape We All Need
December 11, 2019
Jadu Heart is breathing life into an enchanting world of their own creation.