From the Site
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
Olivia Barton's 'I Could Have Smiled at You More' Debut Is the Closure You've Been Needing
June 11, 2019
Eight tracks that highlight deep heartbreak, self discovery, and growth.
![UMI - "Remember Me" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Umi-live-ones-to-watch_1560287994.jpg)
UMI - "Remember Me" [Live + Interview] | All Eyes On
June 11, 2019
Existing at the crossroads of alternative neo-soul and R&B is UMI and her otherworldly brand of bedroom R&B.
![Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sasami-ones-to-watch_1560287814.jpg)
Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]
June 11, 2019
This diaristic songwriter will be your latest indie pleasure.
![Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hippo-campus-ones-to-watch-2_1560279682.jpg)
Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]
June 11, 2019
Catch up with the band that's been pioneering indie pop and gaining a cult fan base since 2014.
Bonnaroo 2019: 10 Ones to Catch (Who Aren't Childish Gambino or Post Malone)
June 11, 2019
Discover which up-and-coming artists you need to catch at Bonnaroo + listen to our curated playlist to familiarize yourself with all ten.
DJDS and Dijon Find That "Magic Loop" in a Moment of Collaborative Joy
June 10, 2019
DJDS enlist up-and-coming folk-R&B artist Dijon for what is bound to be yet another career-defining collaboration.
R&B's Newest Star Kiana Ledé Is Undeniably Herself in 'Myself' EP
June 10, 2019
Kiana Ledé's 'Myself' is a luxurious collection of bold, bright, and buttery R&B sounds.
Carlie Hanson Transforms a Suburban Life Into a Pop Dream in 'Junk' Debut EP
June 10, 2019
From working at a McDonald's drive-thru in a small Wisconsin town to delivering an anthemic debut EP, this is the first chapter of a veritable pop star to be.
![The Great Escape Is an Uplifting Voice for Immigrants in "Where Do We Go From Here" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/The_Great_Escape_WhereDoWeGoFromHere_1500.jpg)
The Great Escape Is an Uplifting Voice for Immigrants in "Where Do We Go From Here" Video [PREMIERE]
April 30, 2019
"We wanted to show that the very large majority of immigrants coming into this country are amazing courageous people."
Daren Transforms an Uncomfortable Conversation Into the Infectious "I'm Right You're Wrong"
July 9, 2020
Inspired by an unfruitful conversation with his father, regarding Black Lives Matter, Daren transposed the learning experience into a standout track.
Blood Orange, Isaac Dunbar, Tommy Newport & More | #NowWatching Playlist
July 12, 2019
It's apparent that the 4th of July holiday gave our favorite creatives a well-needed and productive break.
Ebhoni Serves Looks and Lyrics All in the Name of Female Empowerment on "Street Lights"
October 2, 2019
Rising Toronto artist, Ebhoni, has returned with some new-new. Watch her video for "Street Lights" now.
Juliana Maria Makes a Bold Introduction With the Infectious "loverboy"
October 13, 2021
"Loverboy" embodies a playful flirtation.
Clubhouse Sets Boundaries and Rebuilds on New Double Single Release
February 11, 2022
Clubhouse's latest goes straight for the heartstrings.
Rewind: Our 5 Favorite Music Videos of Last Week
April 5, 2022
With the heyday era of MTV long behind us, we take a look back at some of our favorite music videos of the past week.
Niki Demar Channels the Early 2000's Disney Channel Star Era With "Pregame"
November 1, 2022
“Pregame” brings Demar one step closer to becoming a certified hitmaker.
Michigander Guides Us Through Life's Peak and Valleys in 'It Will Never Be The Same,' Premieres "Cannonball" Video
March 31, 2023
“'It Will Never Be The Same' is a collection of songs that's about being ok with change and striving to become a better human being.”