From the Site
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
Olivia Barton's 'I Could Have Smiled at You More' Debut Is the Closure You've Been Needing
June 11, 2019
Eight tracks that highlight deep heartbreak, self discovery, and growth.
![UMI - "Remember Me" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Umi-live-ones-to-watch_1560287994.jpg)
UMI - "Remember Me" [Live + Interview] | All Eyes On
June 11, 2019
Existing at the crossroads of alternative neo-soul and R&B is UMI and her otherworldly brand of bedroom R&B.
![Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sasami-ones-to-watch_1560287814.jpg)
Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]
June 11, 2019
This diaristic songwriter will be your latest indie pleasure.
![Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hippo-campus-ones-to-watch-2_1560279682.jpg)
Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]
June 11, 2019
Catch up with the band that's been pioneering indie pop and gaining a cult fan base since 2014.
Bonnaroo 2019: 10 Ones to Catch (Who Aren't Childish Gambino or Post Malone)
June 11, 2019
Discover which up-and-coming artists you need to catch at Bonnaroo + listen to our curated playlist to familiarize yourself with all ten.
DJDS and Dijon Find That "Magic Loop" in a Moment of Collaborative Joy
June 10, 2019
DJDS enlist up-and-coming folk-R&B artist Dijon for what is bound to be yet another career-defining collaboration.
R&B's Newest Star Kiana Ledé Is Undeniably Herself in 'Myself' EP
June 10, 2019
Kiana Ledé's 'Myself' is a luxurious collection of bold, bright, and buttery R&B sounds.
Carlie Hanson Transforms a Suburban Life Into a Pop Dream in 'Junk' Debut EP
June 10, 2019
From working at a McDonald's drive-thru in a small Wisconsin town to delivering an anthemic debut EP, this is the first chapter of a veritable pop star to be.
Electro-Pop Powerhouse ALMA Cherishes Life with "When I Die"
February 1, 2019
A Finnish electro-pop powerhouse with distinguishable neon green hair, ALMA is a forward-thinker who's ready to challenge the daunting concept of death.
#NowWatching Playlist: 02-15-19
February 16, 2019
This week's playlist additions include Dennis Lloyd's valiant return, August 08 and Smino's harmonious collaboration, Matt Maeson's ode to life on the lonely road, and much more.
Listening to Brendan Bennett's New Single Won't Be "Wasted Time"
March 25, 2019
Bennett has carved out a niche within pop for his sound, and it's a little bit electronic, a little bit hip hop but it's mostly just addicting.
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
'ONCE UPON A TIME' Propels Chika Into the Long-Overdue Hip-Hop Stratosphere
March 30, 2021
In her latest EP, Chika pairs ambitious flows and intimately vulnerable lyricism without ever losing her footing.
The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
TANISAKO Reaches New Heights on Sophomore Single "Young & Dangerous"
June 15, 2021
In the span of two singles, TANISAKO has already established a somber, distinctive sound.
KANADA THE LOOP Talks Akira, Internet Culture and His Debut EP Toyota Reckless
December 6, 2022
An artist to add to your summer playlist, KANADA THE LOOP is undeniably a musician to pick up the mood at any given moment.
Cybertrash and midwxst Gaze Ahead With New Heater “with u”
December 12, 2022
"with u" is a reminder of the halcyon days of hyperpop past.
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Alexx Bean Says He's "Right Where You Left Me" On Explosive New Single
May 19, 2023
Rising pop-punk rocker Alexx Bean continues to pave the way for himself on his latest high-energy single, "Right Where You Left Me."