From the Site
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
Olivia Barton's 'I Could Have Smiled at You More' Debut Is the Closure You've Been Needing
June 11, 2019
Eight tracks that highlight deep heartbreak, self discovery, and growth.
![UMI - "Remember Me" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Umi-live-ones-to-watch_1560287994.jpg)
UMI - "Remember Me" [Live + Interview] | All Eyes On
June 11, 2019
Existing at the crossroads of alternative neo-soul and R&B is UMI and her otherworldly brand of bedroom R&B.
![Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sasami-ones-to-watch_1560287814.jpg)
Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]
June 11, 2019
This diaristic songwriter will be your latest indie pleasure.
![Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hippo-campus-ones-to-watch-2_1560279682.jpg)
Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]
June 11, 2019
Catch up with the band that's been pioneering indie pop and gaining a cult fan base since 2014.
Bonnaroo 2019: 10 Ones to Catch (Who Aren't Childish Gambino or Post Malone)
June 11, 2019
Discover which up-and-coming artists you need to catch at Bonnaroo + listen to our curated playlist to familiarize yourself with all ten.
DJDS and Dijon Find That "Magic Loop" in a Moment of Collaborative Joy
June 10, 2019
DJDS enlist up-and-coming folk-R&B artist Dijon for what is bound to be yet another career-defining collaboration.
R&B's Newest Star Kiana Ledé Is Undeniably Herself in 'Myself' EP
June 10, 2019
Kiana Ledé's 'Myself' is a luxurious collection of bold, bright, and buttery R&B sounds.
Carlie Hanson Transforms a Suburban Life Into a Pop Dream in 'Junk' Debut EP
June 10, 2019
From working at a McDonald's drive-thru in a small Wisconsin town to delivering an anthemic debut EP, this is the first chapter of a veritable pop star to be.
Ones To Watch Presents Baà±o Flaco feat. Hablot Brown, Abhi the Nomad, Noé, & Morelia
September 17, 2019
Join us on Sept. 18 for a quality evening with the Ones to Watch team and some of the most exciting artists in music!
Plested's "The Least That I Could Do" Video Will Have You Calling Home
October 23, 2019
Plested has a gift for crafting songs designed to make you shed a tear.
Rewind: Our 5 Favorite Music Videos of the Last Week
August 25, 2022
From Hallie to Lexc Stacy, these are 5 videos you definitely don't want to miss.
Michael Seyer Articulates the Asian American Immigrant Experience on "Little China Boy"
June 23, 2021
Despite its idyllic pacing, "Little China Boy" is yet another heartbreaking reminder of the immigrant reality.
Brace Yourself for Sigrid's 'Sucker Punch' of Electro-Pop Varieties in Debut Album
March 11, 2019
Reviving the rebellious side of pop music, the 22-year-old shines with non-conformist and progressive attitudes toward the femininity in pop culture.
Skyte Cuts Class and Runs Free in “IHATESCHOOL”
January 6, 2023
SKYTE is on his way to graduating to the big leagues.
Meet venbee, the Kent Artist Here to Score the High or Low You're Chasing at 3 A.M.
March 17, 2023
venbee either lights you up, keeps you up at night, or both.
JAWNY Finds Himself Painfully Head Over Heels in "Boy Scout"
September 11, 2023
"Boy Scout" is a slurred and refreshing outing from the idiosyncratic indie pop artist.
![Sydney Sprague Releases Self-Aware Sophomore LP 'Somebody In Hell Loves You' [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed(7)(1)-1694808747.png)
Sydney Sprague Releases Self-Aware Sophomore LP 'Somebody In Hell Loves You' [Q&A] | THE NOISE
September 15, 2023
On somebody in hell loves you, Sydney channels her sadness, anxiety, and existential dread through driving guitars, shimmering melodies, and the deceptively sweet weapons of indie pop-rock and keen observation.
KANADA THE LOOP Talks Akira, Internet Culture and His Debut EP Toyota Reckless
December 6, 2022
An artist to add to your summer playlist, KANADA THE LOOP is undeniably a musician to pick up the mood at any given moment.