From the Site
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
Olivia Barton's 'I Could Have Smiled at You More' Debut Is the Closure You've Been Needing
June 11, 2019
Eight tracks that highlight deep heartbreak, self discovery, and growth.
![UMI - "Remember Me" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Umi-live-ones-to-watch_1560287994.jpg)
UMI - "Remember Me" [Live + Interview] | All Eyes On
June 11, 2019
Existing at the crossroads of alternative neo-soul and R&B is UMI and her otherworldly brand of bedroom R&B.
![Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sasami-ones-to-watch_1560287814.jpg)
Who Is Sasami? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]
June 11, 2019
This diaristic songwriter will be your latest indie pleasure.
![Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hippo-campus-ones-to-watch-2_1560279682.jpg)
Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]
June 11, 2019
Catch up with the band that's been pioneering indie pop and gaining a cult fan base since 2014.
Bonnaroo 2019: 10 Ones to Catch (Who Aren't Childish Gambino or Post Malone)
June 11, 2019
Discover which up-and-coming artists you need to catch at Bonnaroo + listen to our curated playlist to familiarize yourself with all ten.
DJDS and Dijon Find That "Magic Loop" in a Moment of Collaborative Joy
June 10, 2019
DJDS enlist up-and-coming folk-R&B artist Dijon for what is bound to be yet another career-defining collaboration.
R&B's Newest Star Kiana Ledé Is Undeniably Herself in 'Myself' EP
June 10, 2019
Kiana Ledé's 'Myself' is a luxurious collection of bold, bright, and buttery R&B sounds.
Carlie Hanson Transforms a Suburban Life Into a Pop Dream in 'Junk' Debut EP
June 10, 2019
From working at a McDonald's drive-thru in a small Wisconsin town to delivering an anthemic debut EP, this is the first chapter of a veritable pop star to be.
Brianna Castro Returns to "Do It Again"
September 29, 2021
"Do It Again" proves that Brianna Castro's star is still rising.
The Adult Swim Festival Is a Music Festival Like No Other
November 13, 2019
Because Coachella doesn't have an anime rave (yet).
5 Ways the Adult Swim Festival Made a Huge Splash
November 20, 2019
2019's Adult Swim Festival did not disappoint.
Charlotte Cardin Signals Her Long-Awaited Sophomore Album With "99 Nights"
June 9, 2023
"99 Nights" is an insatiable piece of longing.
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K. Flay Teams Up With Pierce The Veil's Vic Fuentes On Gut-Punching "Irish Goodbye" | THE NOISE
August 18, 2023
"Irish Goodbye" is the album's heaviest and hardest-hitting track, serving as an intimately detailed portrait of choosing self-preservation over succumbing to possibly toxic desire.
Ambar Lucid Welcomes a New Era of Self-Acceptance With "girl ur so pretty"
May 12, 2022
Lucid's latest is "inspired by the color pink, sparkles, and characters like Rue and Jules from Euphoria."
Who Is Tai Verdes?
June 2, 2022
Meet the viral breakout star who shows no signs of stopping anytime soon.
Almondmilkhunni's "Henni Heartbreak" Will Get You in and Through Your Feels
March 5, 2020
Get familiar with the college dropout triple-threat with an undeniable talent for nostalgic pop-R&B.
![ARI Turns a Nightmare Into the Dance-Inducing Single "Oh Well" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ari-oh-well_1585248908.jpeg)
ARI Turns a Nightmare Into the Dance-Inducing Single "Oh Well" [Premiere]
March 26, 2020
ARI has all the makings of a rising pop star.
CHLOBOCOP and Lee Scott's "BELL ME BACK" Is Nothing Short of Intoxicating
April 13, 2020
CHLOBOCOP is ready to dominate the rap game.