From the Site
'Happy Endings With An Asterisk' Is a Brilliant Showcasing of AUGUST 08′s Versatility
August 12, 2019
Though classified as a contemporary R&B artist, AUGUST 08 continues to blur the lines of what it means to be a "traditional" singer in the genre.
RUEL Puts a Magnifying Glass to Stan Culture in "Face to Face"
August 12, 2019
Beneath the track's lush, R&B-hued instrumentation, the singer messages his current pop star obsession on social media while running around Paris before her show.
![Zealyn Resists a Surreptitious Charm With Style in "So Damn Charming" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Zealyn-ones-to-watch-3_1565637689.jpeg)
Zealyn Resists a Surreptitious Charm With Style in "So Damn Charming" Video [PREMIERE]
August 12, 2019
"Everything looks beautiful and well put together, but on the inside I am broken and so full of pain and doubt."
half•alive, Ashe, Cavetown, & More | #NowWatching Playlist
August 9, 2019
As our Lollapalooza come down slowly subsides, we take comfort in a jam-packed #NowWatching Playlist to kick off the weekend ahead.
Cavetown's Charming Vocals Bring Light to His Sorrows In Heartbreaking "Feb 14″
August 9, 2019
Cavetown's refreshing bedroom pop sound is more evident than ever in his charming new single.
Ahead of Tour, Ashe Proudly Dismantles Toxic Relationships With 'Moral of the Story: Chapter 2′
August 9, 2019
"When I was married, I was broken...I wrote it to dismantle the marriage I was in and with hopes of dismantling other people's toxic relationships."
Tamir Cures our Summer Blues with Ultra Sultry "MIA"
August 9, 2019
"MIA" sounds like velvet feels.
![Fuscia Holds A Mirror Up To Reality In Self-Titled Debut EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Fuscia-ones-to-watch-4_1565378445.jpeg)
Fuscia Holds A Mirror Up To Reality In Self-Titled Debut EP [PREMIERE]
August 9, 2019
The project's sound is lush, rich with R&B grooves and full of nods to jazz records of the late '60s and '70s.
Kailee Morgue Covers Metric's "Black Sheep" for all Those Scott Pilgrim Stans Out There
August 9, 2019
"Black Sheep" is a testament to Morgue's impressive range, one that extends far beyond that of atmospheric pop numbers.
Scarypoolparty Pens a Deceptively Haunting Ballad in "Cholo Love"
August 9, 2019
Is there anything Scarypoolparty cannot do?
Elroy Disregards Boundaries on His Highly Catchy Single "PARASITE"
December 8, 2020
Pennsylvania native Elroy embodies the sounds and ideas of Hyperpop but does it on his own terms.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Isaac Dunbar Reinvents Himself on "Bleach"
February 18, 2022
"'Bleach' feels as though it's my first single."
tobi lou Proves His Career Is 'Non-Perishable'
March 14, 2022
tobi lou thrives in a state of comfortable unpredictability.
Ylona Garcia Is "Vibin" in New Summertime Slowburn
May 27, 2022
Garcia is a grandmaster of pop.
Outside Lands 2022: 9 Acts Not to Miss
August 3, 2022
You do not want to miss out on these nine up-and-coming stars.
![LØLØ’s Not Your Pop Star Princess; She’s Your Unapologetic Pop Punk ‘debbie downer’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lolo-debbie-downer-interview-1665684595.jpeg)
LØLØ’s Not Your Pop Star Princess; She’s Your Unapologetic Pop Punk ‘debbie downer’ [Q&A]
October 13, 2022
The rising star opens up on her new EP, complicated feelings about TikTok, and more.
![The Wombats' Matthew Murphy on Picasso, "Black Mirror," and Solo Project, Love Fame Tragedy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-fame-tragedy-ones-to-watch_1570746441.jpeg)
The Wombats' Matthew Murphy on Picasso, "Black Mirror," and Solo Project, Love Fame Tragedy [Q&A]
October 10, 2019
"I just feel like happiness and sadness are really conducive to creativity, but happiness even more..."
Ben Kessler and the Complicated Friendship of "Just Wanna Be Your Friend"
April 30, 2020
"This tune is a reminder to get out of my own way."
Little Simz's "I Love You, I Hate You" Sees the UK Rapper at the Top of Her Game
July 14, 2021
"I Love You, I Hate You" synthesizes the best parts of both classic and contemporary hip-hop.