From the Site
We Asked 88 People Why They Love 88Rising | Head In The Clouds Festival
August 22, 2019
Deemed the "Asian Coachella," hybrid management, record label, video production, and marketing company 88rising is bringing Asian voices into the mainstream.
FINNEAS Provides a Moment of "Shelter" Ahead of His Debut EP & Fall Tour
August 22, 2019
Much like a fine wine, FINNEAS and "Shelter" has ripened with age.
Jack Harlow Embodies Youthful Bliss In New Single & Video, "THRU THE NIGHT (feat. Bryson Tiller)"
August 22, 2019
+ Catch Jack Harlow on "THE MISSION TOUR" kicking off this October!
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
_1566435639.jpg)
Luna Shadows Re-Imagines "Waves" with Dance-Inducing Music Video & Remix EP
August 22, 2019
"Built into this song sonically & lyrically are competing rushes of melancholy and euphoria, overtaking one another for fleeting moments."
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Kodie Shane - "End Like That" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AEO_KodieShane01_1566409787.jpg)
Kodie Shane - "End Like That" [Live + Interview] | All Eyes On
August 21, 2019
Spitfire hip-hop musician, Kodie Shane, is dead set on taking the world by storm - and she is headed in the right direction.
![Brahny Portrays "Paradise" with Wavy Synths & Intense Beijing Opera [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brahny-ones-to-watch_1566409586.png)
Brahny Portrays "Paradise" with Wavy Synths & Intense Beijing Opera [PREMIERE]
August 21, 2019
"'Paradise' is an attempt to show (in an overly dramatic way) that regardless of how perfect an initial love or infatuation is, there will likely be stuff you've gotta deal with and work on."
Snoh Aalegra Reinterprets Her Feels with Rhythm n' Blues in '- Ugh, those feels again'
August 20, 2019
Perhaps when it comes to "feels," we need go no further than tapping into Iranian-Swedish R&B legend-in-the-making, Snoh Aalegra's latest album.
Noah Cunane's "Medicine" Music Video Hits Different
February 25, 2020
Cunane's new music video is as relatable as it is sympathetic.
![Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sons-of-daughters-live_1584036447.jpg)
Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions
March 12, 2020
Sons of Daughters bring their latest single "I Picture You" to life.
Younger Hunger Share Mesmerizing Single "Pray 4 U"
September 1, 2020
LA alt-pop band Younger Hunger spark some serious self-realization on their latest single "Pray 4 U."
D. Muà±oz Struggles Through a Troublesome Relationship in "Comfort" Video
March 9, 2020
D. Muà±oz' latest music video has us completely in our feels.
Ashe, Flo Milli, Jeremy Zucker, and More Artists You Should Listen To | #NowWatching
July 24, 2020
The Best New Music Playlist from Ones To Watch.
Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
-1680640195.jpg)
Phem Breaks Through On Latest Single "Slippery Slope" | THE NOISE
April 4, 2023
Emerging alt-pop star phem embraces a new era on her latest track, "slippery slope."
Beauty School Dropout Are "dying to be you"
May 19, 2023
"The fact of the matter is life is a game where you have to play with the cards you were dealt, and this song is the realization of that truth."
-1685553512.jpg)
Track By Track: Arrows In Action Prove They're 'Built To Last' On New LP | THE NOISE
May 31, 2023
After much anticipation, Gainesville-formed, Nashville-based alternative pop rock band Arrows In Action have finally released their highly anticipated debut album 'Built To Last.'
Sarah Kinsley Paints a Cinematic Dream Sequence in 'Ascension' EP
June 13, 2023
The depth of 'Ascension' is found in the way it takes ahold of your feelings.