From the Site
![Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sigrid-ones-to-watch-1_1568921047.png)
Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]
September 19, 2019
Right before our favorite Norwegian pop princess headlined a sold out Fonda Theatre, we sat down to discuss the important things in life: memes, the Sims, and cats.
Audrey MiKa and Her Toy Microphone Are Taking the Internet By Storm
September 19, 2019
Just as Ones To Watch alumna Alessia Cara did years ago, Audrey MiKa is earning major recognition from her growing YouTube channel.
How Well Does Ashe Know the Cities She's Performing In? | Tour Trivia
September 18, 2019
Hosted by Gavin Haley, who is supporting Ashe on the Ones To Watch - presented 'Ashe: Mom's First Headline Tour,' we welcome you to your new favorite show:Tour Trivia.
Take A Trip Into BENEE's Dream World in "Glitter" Visual
September 18, 2019
By this point, we're all obsessed with the indie-pop hot-shot BENEE.
![Electro-Pop Trio SHAED Holds Us Captive & Captivated in Eerie "Thunder" Video [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shaed-ones-to-watch_1569000716.jpg)
Electro-Pop Trio SHAED Holds Us Captive & Captivated in Eerie "Thunder" Video [Q&A]
September 18, 2019
In 2016, the three joined forces, as musicians, to begin SHAED's thrilling journey that led to selling out massive shows and reaching the top of the charts.
The Albums That Got Us Through School | Staff Picks
September 18, 2019
What album served as your guiding light through those tumultuous school years?
![Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lomboy-Ones-To-Watch-Smaller_1568832373.jpg)
Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]
September 18, 2019
If you're looking for something super unique to vibe out to this week, look no further.
![From YouTube Covers to Covering the Globe: Daniela Andrade Releases "Ayayai" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Daniela-Andrade-ones-to-watch_1568831645.jpg)
From YouTube Covers to Covering the Globe: Daniela Andrade Releases "Ayayai" [PREMIERE]
September 18, 2019
Andrade has illuminated her path to stardom with her delicate, mesmerizing voice and unbelievable creativity.
mxmtoon's 'the masquerade' Is a Deeply Personal Debut to Lose and Find Yourself in
September 17, 2019
Tucked within the pages of this rhyming diary are the moving, intimate glances into the life of what could be any teenager on the face of this planet.
Lo Village Share an Anthem for The Dream Chasers with New Single, "NERD"
September 17, 2019
Combining elements of neo-soul and hip hop, Lo Village has been able to flourish through its use of creative production and left-of-center delivery.
Ben Kessler and the Complicated Friendship of "Just Wanna Be Your Friend"
April 30, 2020
"This tune is a reminder to get out of my own way."
half•alive Break and Mend Their Own Hearts in 'Conditions of a Punk'
December 8, 2022
"It's an expression of a breakup and a healing, it's both about a person and God in the same breath."
William Ryan Key Explains Recent Rock Departure With New Electronic EP
February 15, 2022
"This is it. You've found the place that makes you the most happy creating music."
Ylona Garcia Is "Vibin" in New Summertime Slowburn
May 27, 2022
Garcia is a grandmaster of pop.
![With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/van-buren-records-dsm-1662997264.jpeg)
With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]
September 12, 2022
"It’s the album of the year."
Elroy Disregards Boundaries on His Highly Catchy Single "PARASITE"
December 8, 2020
Pennsylvania native Elroy embodies the sounds and ideas of Hyperpop but does it on his own terms.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Little Simz's "I Love You, I Hate You" Sees the UK Rapper at the Top of Her Game
July 14, 2021
"I Love You, I Hate You" synthesizes the best parts of both classic and contemporary hip-hop.
Here's an Area 51 Raid Playlist Cause We Wanna See Them Aliens Too
July 15, 2019
Because every great heist needs a great soundtrack.
The Will of God Is Queer and King Princess Is Our "Prophet"
July 19, 2019
Long live King Princess.