From the Site
![Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sigrid-ones-to-watch-1_1568921047.png)
Sigrid's Excellence Hit Us Harder Than a 'Sucker Punch' [Q+A]
September 19, 2019
Right before our favorite Norwegian pop princess headlined a sold out Fonda Theatre, we sat down to discuss the important things in life: memes, the Sims, and cats.
Audrey MiKa and Her Toy Microphone Are Taking the Internet By Storm
September 19, 2019
Just as Ones To Watch alumna Alessia Cara did years ago, Audrey MiKa is earning major recognition from her growing YouTube channel.
How Well Does Ashe Know the Cities She's Performing In? | Tour Trivia
September 18, 2019
Hosted by Gavin Haley, who is supporting Ashe on the Ones To Watch - presented 'Ashe: Mom's First Headline Tour,' we welcome you to your new favorite show:Tour Trivia.
Take A Trip Into BENEE's Dream World in "Glitter" Visual
September 18, 2019
By this point, we're all obsessed with the indie-pop hot-shot BENEE.
![Electro-Pop Trio SHAED Holds Us Captive & Captivated in Eerie "Thunder" Video [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shaed-ones-to-watch_1569000716.jpg)
Electro-Pop Trio SHAED Holds Us Captive & Captivated in Eerie "Thunder" Video [Q&A]
September 18, 2019
In 2016, the three joined forces, as musicians, to begin SHAED's thrilling journey that led to selling out massive shows and reaching the top of the charts.
The Albums That Got Us Through School | Staff Picks
September 18, 2019
What album served as your guiding light through those tumultuous school years?
![Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lomboy-Ones-To-Watch-Smaller_1568832373.jpg)
Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]
September 18, 2019
If you're looking for something super unique to vibe out to this week, look no further.
![From YouTube Covers to Covering the Globe: Daniela Andrade Releases "Ayayai" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Daniela-Andrade-ones-to-watch_1568831645.jpg)
From YouTube Covers to Covering the Globe: Daniela Andrade Releases "Ayayai" [PREMIERE]
September 18, 2019
Andrade has illuminated her path to stardom with her delicate, mesmerizing voice and unbelievable creativity.
mxmtoon's 'the masquerade' Is a Deeply Personal Debut to Lose and Find Yourself in
September 17, 2019
Tucked within the pages of this rhyming diary are the moving, intimate glances into the life of what could be any teenager on the face of this planet.
Lo Village Share an Anthem for The Dream Chasers with New Single, "NERD"
September 17, 2019
Combining elements of neo-soul and hip hop, Lo Village has been able to flourish through its use of creative production and left-of-center delivery.
![Berhana's 'HAN' Is a Sonic Treatise On Intent [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Berhana - 714_1571159473.jpg)
Berhana's 'HAN' Is a Sonic Treatise On Intent [Q&A]
October 15, 2019
"Everything is intentional. The details are always the best part, it makes it special."
![Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/slow-pulp-ones-to-watch-crop_1564535013.jpg)
Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]
July 31, 2019
Dive headfirst into Slow Pulp, a dark musical aesthetic with a nightlight of hope that sounds similar to the way red wine tastes.
'Happy Endings With An Asterisk' Is a Brilliant Showcasing of AUGUST 08′s Versatility
August 12, 2019
Though classified as a contemporary R&B artist, AUGUST 08 continues to blur the lines of what it means to be a "traditional" singer in the genre.
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
Freya Ridings Finds Redemption After Heartbreak With "Castles"
May 31, 2019
You wouldn't want to sleep on a pop artist whose earliest work has been praised by the likes of Florence Welch and Taylor Swift, would you?
King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
WOAH Take a Dreamlike Step Forward With "Drowning"
May 25, 2022
"We decided to amplify the energy, high production, and synthesizers that we liked in order to experiment and further develop our sound."
Lyn Lapid Pens a Modern Day Situationship Story in 'to love in the 21st century'
June 23, 2023
Lapid lends her soft-spoken pop poise to a tale of what the search for love looks like for Gen Z.