From the Site

Berel's Thirteenth Floor' Is a Silky Smooth Ode to Falling In (and Out) of Love
October 15, 2019
Berel's voice is the sonic personification of cashmere.
Author:
Precious Kato

MorMor Shares an Eye-Opening Perspective on Love in "Won't Let You"
October 14, 2019
MorMor whisks listeners down a melancholic tunnel of love in a track that is nothing short of haunting.
Author:
Bianca Brown

Winona Oak's "Let Me Know" Is an Effervescent Ode to Young Love
October 14, 2019
Winona Oak's sensationalized themes of love and heartbreak are evocative of Lana Del Rey's trailblazing sound of the late-2000's.
Author:
Emily Bird

Francesco Yates Is the Epitome of Artistic Growth
October 14, 2019
Meet the Pharrell-cosigned artist.
Author:
Matthew Rudas

88rising's 'Head In The Clouds II' Is the Crew Album of the Decade
October 14, 2019
The collective of artists and creatives is nothing short of revolutionary.
Author:
Maxamillion Polo

A R I Z O N A's 'ASYLUM' Is a Collection of Electro-Pop Bangers Advocating for Mental Health
October 14, 2019
"The pressure of following up... making sure we don't alienate our fanbase while creating something new and fresh - the classic sophomore album dilemma."
Author:
Alissa Arunarsirakul

88rising, Nilüfer Yanya, ROLE MODEL, and More Artists You Should Listen to Now | #NowWatching Playlist
October 11, 2019
88rising's new album is here. Check it and all the best new music out in this week's playlist.
Author:
Maxamillion Polo

Destiny Rogers Adds to Her Growing Collection of Bops With "Lo Lo"
October 11, 2019
Destiny Rogers links up with Bay-Area rappers P-Lo & Guapdad 4000 for a new song.
Author:
Emily Bird

Dylan Bernard's "Higher" Is a Breathtaking Ode to Music Itself
October 11, 2019
"For me, this song is about the way music and songwriting makes me feel..."
Author:
Alissa Arunarsirakul

khai dreams' 'Now and Then' Is Idyllic, Intimate Indie Pop at Its Finest
October 11, 2019
khai dreams is nearly impossible to dislike.
Author:
Matthew Rudas

R&B Newcomer Zacari Strikes Gold with the "Midas Touch"
March 4, 2019
"This is only the beginning of my long catalogue I intend to put out into the world."
Author:
Alissa Arunarsirakul
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Author:
Georgie Wright

Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
Author:
Maxamillion Polo

Aklesso Is Gearing up for His Debut With "Worst Year"
November 23, 2020
South Florida-bred Aklesso is in it for the long-haul.
Author:
Gregory Castel

Melii Teams up With 6LACK for Break-up Anthem "You Ain't Worth It"
January 14, 2021
On her latest single "You Ain't Worth It," Melii crafts the perfect anthem for anyone who upgraded from their past relationship and can't help but brag about it.
Author:
Racheal Jansky

SypSki Joins Forces With lil rxspy and Landon Cube on New Track "Down & Out"
March 8, 2021
Late last month, Chicago artist SypSki graced fans with his newest single "Down & Out" featuring guest appearances from lil rxspy and Landon Cube.
Author:
Carter Fife

Jon Vinyl's "Told You" Is the Soundtrack to Your Makeup Sex
May 21, 2021
Vinyl's cathartic songwriting and captivating voice shine throughout every moment of "Told You."
Author:
Yasmin Damoui

frogi Shares a Message to Her Younger Self in "phantom limb"
May 27, 2021
"I find it healing to talk to my younger self and show her love she didn't know back then."
Author:
Jessica Thomas
Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]
September 7, 2021
"I love the irony of having an anthem about being a horrible person."
Author:
Chloe Liz

daysormay Take the Ultimate First Step Forward With Debut Album 'Just Existing'
October 7, 2021
<i>Just</i> Existing draws on deep, painful subjects and releases them through grit, synths, and electro pumps.
Author:
Joe Beer