From the Site

KIRBY's "Don't Leave Your Girl" Is a Timeless Neo-Soul Ode
October 18, 2019
The BeyonceÌ, Kanye West, and Ariana Grande writer is stepping into the spotlight.
Author:
Precious Kato

YUNGBLUD's 'the underrated youth' Is Larger Than an EP. It's a Movement
October 18, 2019
"It's become less and less about me and more about this whole collective of people coming together to fight for what we believe in."
Author:
Matthew Rudas

Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Author:
Matthew Rudas

Mack Keane's 'Aquanetta Dr. - Pt. II' Is an R&B-Fueled Trip Down Memory Lane
October 18, 2019
Mack Keane continues to surprise us with some serious emotional and sonic heat.
Author:
Joey Legittino

Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
Author:
Precious Kato
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
Author:
Precious Kato
![Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dana-williams-ones-to-watch_1571342926.jpeg)
Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]
October 17, 2019
"'Hard' is a very introspective song about the pursuit of nonexistent perfection, and being so hard on yourself about being hard on yourself."
Author:
Precious Kato
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
Author:
Bianca Brown
![O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/o-future-ones-to-watch_1571327932.jpg)
O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]
October 17, 2019
"Telephone" takes a transparent look at existing in a manner you truly desire and the feeling of craving something more.
Author:
Maxamillion Polo

Daniela Andrade's "Gallo Pinto" Holds a Message for the Dreamers
October 16, 2019
"I wanted to bring a sense of honesty and humanness to what my family and other immigrants are striving for; hope and a better future."
Author:
Bianca Brown

"Story of My Life" Sees Ant Clemons Reflecting on the Journey of a Lifetime
March 31, 2021
"Story of My Life" is a beautiful meditation on change and progress that looks to the past in order to move forward.
Author:
Carter Fife
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
Author:
Ruby Scott

Cody Lovaas Lays It All on the Line in the Emotionally-Charged "Rocket"
April 26, 2021
Lovaas' smooth pop music perfectly balances confessional lyrics and infectious melodies
Author:
Alexis Vaganos

NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
Author:
Ruby Scott

Breagh Isabel Recounts Her First Queer Love With the Intimate "Girlfriends"
June 7, 2021
"The resolution comes from the fact that I can own the experience and re-tell it from a place of happiness."
Author:
Joe Beer
![Mobley Cements His Artistic Vision With 'Young & Dying in the Occident Supreme' Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mobley-visual-ep_1630602234.png)
Mobley Cements His Artistic Vision With 'Young & Dying in the Occident Supreme' Visual [Premiere]
September 2, 2021
Mobley's multimedia approach delivers a project that is just as captivating regardless of your medium of choice.
Author:
DJ Connor

Selfish Sons Are Capturing the Essence of Nostalgia with Their Captivating Authenticity
February 9, 2023
“We’re about making music, having fun at shows, and loving each other”.
Author:
Jessica Magtalas

BETWEEN FRIENDS' "What’s up” Arrives at Just the Right Time to Score Your Summer Fling
June 5, 2023
BETWEEN FRIENDS make music uniquely designed for summer melancholy.
Author:
Emily Foster

Emei Makes Self-Sabotage Sound Irresistible in "Cynical"
July 17, 2023
"Cynical" is a refreshing, hard-hitting, edgy pop anthem
Author:
Alessandra Rincon
![INJI's 'LFG' Is For the Girls, Gays, and Anyone Looking to Have a Good Time [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/inji-lfg-interview-1691603778.jpeg)
INJI's 'LFG' Is For the Girls, Gays, and Anyone Looking to Have a Good Time [Q&A]
August 9, 2023
"The whole EP is about joy and feeling confident in yourself, whoever you are. Don’t waste your time on people who don’t deserve you!"
Author:
Jazmin Kylene