From the Site

KIRBY's "Don't Leave Your Girl" Is a Timeless Neo-Soul Ode
October 18, 2019
The BeyonceÌ, Kanye West, and Ariana Grande writer is stepping into the spotlight.
Author:
Precious Kato

YUNGBLUD's 'the underrated youth' Is Larger Than an EP. It's a Movement
October 18, 2019
"It's become less and less about me and more about this whole collective of people coming together to fight for what we believe in."
Author:
Matthew Rudas

Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Author:
Matthew Rudas

Mack Keane's 'Aquanetta Dr. - Pt. II' Is an R&B-Fueled Trip Down Memory Lane
October 18, 2019
Mack Keane continues to surprise us with some serious emotional and sonic heat.
Author:
Joey Legittino

Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
Author:
Precious Kato
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
Author:
Precious Kato
![Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dana-williams-ones-to-watch_1571342926.jpeg)
Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]
October 17, 2019
"'Hard' is a very introspective song about the pursuit of nonexistent perfection, and being so hard on yourself about being hard on yourself."
Author:
Precious Kato
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
Author:
Bianca Brown
![O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/o-future-ones-to-watch_1571327932.jpg)
O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]
October 17, 2019
"Telephone" takes a transparent look at existing in a manner you truly desire and the feeling of craving something more.
Author:
Maxamillion Polo

Daniela Andrade's "Gallo Pinto" Holds a Message for the Dreamers
October 16, 2019
"I wanted to bring a sense of honesty and humanness to what my family and other immigrants are striving for; hope and a better future."
Author:
Bianca Brown
![Jac Ross' "It's Ok To Be Black" Is a Track and Message Everyone Needs to Hear [First Look + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jac-ross-ones-to-watch_1578673933.jpg)
Jac Ross' "It's Ok To Be Black" Is a Track and Message Everyone Needs to Hear [First Look + Q&A]
January 10, 2020
"It's a celebration of perseverance and success. It's my remedy to people to be comfortable in your skin."
Author:
Alissa Arunarsirakul

Oliver Tree Taught Fans to be Unapologetically Themselves at Los Angeles Valentine's Day Show
February 19, 2019
Oliver Tree breaks boundaries with his music, making fans uncomfortable in the best way possible.
Author:
Kayla Hefter

SiR and Zacari's Latest Visual Is a Heart-Racing "Mood"
December 3, 2019
"Mood" is just that, a laidback and effortless vibe.
Author:
Precious Kato
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
Author:
Bianca Brown

BENEE Doesn't Want You to Be Afraid of the "Monsta" That Goes Bump in the Night
November 1, 2019
"Monsta" is the best belated Halloween gift we could have asked for 🎃
Author:
Bianca Brown

Junior Varsity Makes an Electric Debut With "Cold Blood"
April 5, 2021
What started as the LA music scene's most well-known secret has now become a social media phenomenon.
Author:
Maddy Quach
!["Tomboy" Destiny Rogers on Being a Justin Bieber Stan and Finding Her Authentic Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/destiny-rogers-ones-to-watch-7.jpeg)
"Tomboy" Destiny Rogers on Being a Justin Bieber Stan and Finding Her Authentic Sound [Q&A]
April 17, 2019
Rogers' debut into the world of music this year was palpable.
Author:
Maxamillion Polo

ThxSoMch Is Absolutely Done With Your Bullshit in "Hate."
February 23, 2023
ThxSoMch is catharsis personified.
Author:
Alessandra Rincon

KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Author:
Maxamillion Polo

boylife's Nervous Honesty Is a Much-Needed Slice of Comfort
May 14, 2020
Through his music, boylife reminds us we're not alone in facing our most brazen feelings.
Author:
Krista Marina Apardian