From the Site
KIRBY's "Don't Leave Your Girl" Is a Timeless Neo-Soul Ode
October 18, 2019
The BeyonceÌ, Kanye West, and Ariana Grande writer is stepping into the spotlight.
YUNGBLUD's 'the underrated youth' Is Larger Than an EP. It's a Movement
October 18, 2019
"It's become less and less about me and more about this whole collective of people coming together to fight for what we believe in."
Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Mack Keane's 'Aquanetta Dr. - Pt. II' Is an R&B-Fueled Trip Down Memory Lane
October 18, 2019
Mack Keane continues to surprise us with some serious emotional and sonic heat.
Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
![Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dana-williams-ones-to-watch_1571342926.jpeg)
Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]
October 17, 2019
"'Hard' is a very introspective song about the pursuit of nonexistent perfection, and being so hard on yourself about being hard on yourself."
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
![O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/o-future-ones-to-watch_1571327932.jpg)
O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]
October 17, 2019
"Telephone" takes a transparent look at existing in a manner you truly desire and the feeling of craving something more.
Daniela Andrade's "Gallo Pinto" Holds a Message for the Dreamers
October 16, 2019
"I wanted to bring a sense of honesty and humanness to what my family and other immigrants are striving for; hope and a better future."
![Ones To Watch and The Noise Presents: Palaye Royale [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/palaye-royale-ones-to-watch_1580228257.jpg)
Ones To Watch and The Noise Presents: Palaye Royale [Announcement]
January 28, 2020
Playe Royale is bringing their enthralling fashion-art rock vision across North America.
![Ones To Watch Meets Cailin Russo [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cailin-russo-thumbnail_1582750443.jpg)
Ones To Watch Meets Cailin Russo [Q&A]
February 26, 2020
We sit down with Russo following the release of her electrifying sophomore EP.
![NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-heels-video-chromatopia_1583874695.jpeg)
NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]
March 10, 2020
NoMBe unveils the visual for the latest single from his highly-anticipated album.
No Rome and Bearface Take a Late-Night Drive in "1:45AM"
August 3, 2020
The striking collaboration captures the boundless feeling of bright lights and night skylines pass you by at a mile a minute.
![Jordan Tariff Leaves His Old Self Behind in Moody Visual for "Warning Shot" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordan-tariff-ones-to-watch-2.jpeg)
Jordan Tariff Leaves His Old Self Behind in Moody Visual for "Warning Shot" [PREMIERE]
January 9, 2019
"We wanted it to look and feel isolating, the way a lot of us feel in tough times of our lives. But ultimately strong and ready to take on whatever lies ahead."
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
"Self!" Is Isaia Huron Hitting His Creative Stride
March 19, 2021
Isaia Huron is finally back with a new single titled "Self!"
Maisie Peters Has All the Makings of Tomorrow's Breakout Pop Star on "Psycho"
July 1, 2021
"Psycho" sees Peters transform from wear-your-heart-on-your-sleeve hopeless romantic to a veritable radio-ready star.
BLACKSTARKIDS Say "All Cops Are Bastards*" on Explosive New Single
September 23, 2021
"All Cops Are Bastards*" is punk in its truest form.
greek Brings a DIY Aesthetic to Contemporary R&B on "falling"
March 31, 2021
greek finds balance between focused, emotive songwriting and catchy melodies.