From the Site
KIRBY's "Don't Leave Your Girl" Is a Timeless Neo-Soul Ode
October 18, 2019
The BeyonceÌ, Kanye West, and Ariana Grande writer is stepping into the spotlight.
YUNGBLUD's 'the underrated youth' Is Larger Than an EP. It's a Movement
October 18, 2019
"It's become less and less about me and more about this whole collective of people coming together to fight for what we believe in."
Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Mack Keane's 'Aquanetta Dr. - Pt. II' Is an R&B-Fueled Trip Down Memory Lane
October 18, 2019
Mack Keane continues to surprise us with some serious emotional and sonic heat.
Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
![Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dana-williams-ones-to-watch_1571342926.jpeg)
Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]
October 17, 2019
"'Hard' is a very introspective song about the pursuit of nonexistent perfection, and being so hard on yourself about being hard on yourself."
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
![O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/o-future-ones-to-watch_1571327932.jpg)
O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]
October 17, 2019
"Telephone" takes a transparent look at existing in a manner you truly desire and the feeling of craving something more.
Daniela Andrade's "Gallo Pinto" Holds a Message for the Dreamers
October 16, 2019
"I wanted to bring a sense of honesty and humanness to what my family and other immigrants are striving for; hope and a better future."
![Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mating-ritual-ones-to-watch-2.jpg)
Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]
April 4, 2019
"You don't have to be happy 100% of the time, but when it seems like you're not getting any days off, it might be time to move on."
Anna of the North Is an Empowered Ice Cream Empress in "Thank Me Later" Video
June 12, 2019
"There are so many songs where women get objectified and controlled by a powerful and rich man and made out to be all sexy and cute. I'm a frontwoman and this is a chance for me to have my own back..."
MASN's "Don't Talk" Is Reminder We're All Just Trying to Figure Out Life
July 16, 2021
'Don't Talk' shows what it's like to not be able to vocalize your feelings because of how difficult it is being vulnerable."
Dava's "Sticky" Is the Summer Bop You've Been Looking For
July 19, 2021
Channeling the Beastie Boys and No Doubt, "Sticky" is sure to get stuck in your head.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
New Friends Hit Their Mark With the Slow-Burning "Ricochet"
November 28, 2022
“Ricochet” is a high-energy crowd-pleaser.
Chappell Roan Is Unapologetically "HOT TO GO!"
August 14, 2023
"HOT TO GO!" is a snapshot of the rising star’s past and present lives
Discover Deb Never and the Infectious Melancholy of 'House on Wheels'
August 30, 2019
Rising artist Deb Never may have left the Pacific Northwest for sunnier Los Angeles skies, but she certainly did not abandon the region's noted penchant for grunge.
Ashe - "Cold in California" (feat. Gavin Haley) | Live at Baà±o Flaco
September 11, 2019
The LA-based singer-songwriter, who is currently in the midst of her first headlining tour, balances modern pop with vintage-sounding vocals to beautiful effect.
JPEGMAFIA Is Unapologetically Himself in 'All My Heroes Are Cornballs'
September 16, 2019
The Los Angeles - based artist feels like less like a byproduct of a musical era that has done away with genres, and more akin to the movement's leading innovator.