From the Site

KIRBY's "Don't Leave Your Girl" Is a Timeless Neo-Soul Ode
October 18, 2019
The BeyonceÌ, Kanye West, and Ariana Grande writer is stepping into the spotlight.
Author:
Precious Kato

YUNGBLUD's 'the underrated youth' Is Larger Than an EP. It's a Movement
October 18, 2019
"It's become less and less about me and more about this whole collective of people coming together to fight for what we believe in."
Author:
Matthew Rudas

Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Author:
Matthew Rudas

Mack Keane's 'Aquanetta Dr. - Pt. II' Is an R&B-Fueled Trip Down Memory Lane
October 18, 2019
Mack Keane continues to surprise us with some serious emotional and sonic heat.
Author:
Joey Legittino

Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
Author:
Precious Kato
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
Author:
Precious Kato
![Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dana-williams-ones-to-watch_1571342926.jpeg)
Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]
October 17, 2019
"'Hard' is a very introspective song about the pursuit of nonexistent perfection, and being so hard on yourself about being hard on yourself."
Author:
Precious Kato
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
Author:
Bianca Brown
![O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/o-future-ones-to-watch_1571327932.jpg)
O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]
October 17, 2019
"Telephone" takes a transparent look at existing in a manner you truly desire and the feeling of craving something more.
Author:
Maxamillion Polo

Daniela Andrade's "Gallo Pinto" Holds a Message for the Dreamers
October 16, 2019
"I wanted to bring a sense of honesty and humanness to what my family and other immigrants are striving for; hope and a better future."
Author:
Bianca Brown

iDKHOW - "Choke" | Live From The Rooftop Presented by The Noise
March 13, 2019
If you haven't quite grown out of your pop-punk phase (don't worry, neither have we), we have just the thing for you.
Author:
Jimmy Smith

Lennon Stella Really is That "BITCH"
March 15, 2019
The sassy anthem we were all asking for.
Author:
Alyssa Yung
![Ones To Catch at SXSW Music Festival 2019 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SXSW-ones-to-watch cover.jpg)
Ones To Catch at SXSW Music Festival 2019 [PLAYLIST]
March 7, 2019
We curated a playlist to help you focus on enjoying yourselves at one of the largest music events in the world.
Author:
Kelly Itatani

Emotional Oranges Quenches Our Thirst for Alt-R&B With "Someone Else"
April 24, 2019
The mysterious R&B collective is letting their music speak for themselves.
Author:
Alissa Arunarsirakul
![The F16s Ask the Burning Question: 'Is It Time to Eat the Rich Yet?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-f16s-interview_1635441465.jpg)
The F16s Ask the Burning Question: 'Is It Time to Eat the Rich Yet?' [Q&A]
October 28, 2021
"We're just making what we think works for us. Everyone drapes their rhetoric in the throw of their choice."
Author:
Ruby Scott

Isaac Dunbar Reinvents Himself on "Bleach"
February 18, 2022
"'Bleach' feels as though it's my first single."
Author:
Kelly Park

EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
Author:
Jake Selvey

Let Valley's 'Lost in Translation' Soundtrack Your Summer Coming-of-Age Story
June 23, 2023
Valley whisks up an infectious feeling of nostalgia in their impressive sophomore effort.
Author:
Abby Kenna

Ahead of Tour, Ashe Proudly Dismantles Toxic Relationships With 'Moral of the Story: Chapter 2′
August 9, 2019
"When I was married, I was broken...I wrote it to dismantle the marriage I was in and with hopes of dismantling other people's toxic relationships."
Author:
Alissa Arunarsirakul

Zack Villere's "Sore Throat" Is a Picture of Relatable and Gorgeous Melancholy
October 23, 2019
There is no artist in the world quite like Zack Villere.
Author:
Matthew Rudas