From the Site

KIRBY's "Don't Leave Your Girl" Is a Timeless Neo-Soul Ode
October 18, 2019
The BeyonceÌ, Kanye West, and Ariana Grande writer is stepping into the spotlight.
Author:
Precious Kato

YUNGBLUD's 'the underrated youth' Is Larger Than an EP. It's a Movement
October 18, 2019
"It's become less and less about me and more about this whole collective of people coming together to fight for what we believe in."
Author:
Matthew Rudas

Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Author:
Matthew Rudas

Mack Keane's 'Aquanetta Dr. - Pt. II' Is an R&B-Fueled Trip Down Memory Lane
October 18, 2019
Mack Keane continues to surprise us with some serious emotional and sonic heat.
Author:
Joey Legittino

Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
Author:
Precious Kato
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
Author:
Precious Kato
![Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dana-williams-ones-to-watch_1571342926.jpeg)
Neo-Soul Artist Dana Williams Is Tired of You Being So "Hard" On Yourself [PREMIERE + Q&A]
October 17, 2019
"'Hard' is a very introspective song about the pursuit of nonexistent perfection, and being so hard on yourself about being hard on yourself."
Author:
Precious Kato
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
Author:
Bianca Brown
![O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/o-future-ones-to-watch_1571327932.jpg)
O Future's "Telephone" Visual Is a Glossy, Hyperfutristic Trip [PREMIERE]
October 17, 2019
"Telephone" takes a transparent look at existing in a manner you truly desire and the feeling of craving something more.
Author:
Maxamillion Polo

Daniela Andrade's "Gallo Pinto" Holds a Message for the Dreamers
October 16, 2019
"I wanted to bring a sense of honesty and humanness to what my family and other immigrants are striving for; hope and a better future."
Author:
Bianca Brown

Omar Apollo's "Killing Me" Sees Him Caught Between Love and Infatuation
March 15, 2022
Apollo is equally ready to welcome a new era and a new sound.
Author:
Holly Alvarado

Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Author:
Maxamillion Polo

UMI's "Love Affair" Is a Masterful Blend of Identity Struggles, Love, and Anime
October 9, 2019
UMI has delivered everything we didn't know we needed.
Author:
Matthew Rudas

Meet carpetgarden, the Misfit Indie Pop Icon Embracing Optimistic Nihilism
December 9, 2021
"'IDC' is a really chaotic song about embracing identity and flaws and giving up in the most positive way."
Author:
Alessandra Rincon

Arlo Parks' "Eugene" Is a Strikingly Confessional Diary Entry
February 12, 2020
Parks "explores the agony, jealousy, and confusion that comes to light when the lines between platonic and romantic love blur."
Author:
Krista Marina Apardian
![Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/choker-ones-to-watch-2.jpg)
Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]
March 19, 2019
Though his vocals are often likened to Frank Ocean, Choker deserves to be discussed as a storm of his own.
Author:
Anna Scholfield

Montell Fish Fleshes Out His Creative Journey With the Breathtaking "Wings"
September 27, 2021
Spanning multiple disciplines, Montell's creative vision is hypnotic.
Author:
Maxamillion Polo

Fiji Blue Is Destined to Get You Up and Groove
October 24, 2019
If there is one constant to Fiji Blue's music, it is that it is guaranteed to make you dance.
Author:
Precious Kato

again&again Is the International Collective You Need to Keep on Your Radar
July 31, 2020
again&again is a glorious melting pot of varied sounds and ideas.
Author:
Ruby Scott

The Best Anime to Watch If You Love Music
May 13, 2020
Now is a better time than ever to rediscover a classic or binge-watch a new favorite.
Author:
Maxamillion Polo