From the Site
Plested's "The Least That I Could Do" Video Will Have You Calling Home
October 23, 2019
Plested has a gift for crafting songs designed to make you shed a tear.
Zack Villere's "Sore Throat" Is a Picture of Relatable and Gorgeous Melancholy
October 23, 2019
There is no artist in the world quite like Zack Villere.
Rex Orange County's "Face To Face" May Be His Most Exciting and Personal Single Yet
October 23, 2019
"THIS SONG IS ABOUT BEING AWAY FROM HOME, FEELING TRAPPED IN AN UNDESIRABLE SITUATION & FINDING IT DIFFICULT TO TRUST PEOPLE."
![Jae Stephens Asserts Her Independence With Debut 'f**k it i'll do it myself' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jae-stephens-ones-to-watch_1571853293.png)
Jae Stephens Asserts Her Independence With Debut 'f**k it i'll do it myself' EP [Q&A]
October 23, 2019
Jae Stephens' debut project is wholly true to its name.
Tim Atlas' "Tangerine" Is a Luscious Ode to Understated Beauty
October 23, 2019
Tim Atlas learned a choreographed dance for his heavenly new single. That alone is reason enough for us to play "Tangerine" on repeat.
![Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nolie-ones-to-watch_1571851760.jpg)
Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]
October 23, 2019
Ride down PCH with Nolie in the 360-degree video for "Come Over."
![Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hello-forever-ones-to-watch_1571848251.JPG)
Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]
October 23, 2019
Hello Forever's sole mission is to spread joy through music, and it is safe to say they are doing a mighty fine job.
Ashnikko's Viral Hit "STUPID" Gets a Blood-Soaked Video Treatment
October 22, 2019
Suddenly going viral on Tik Tok earlier this fall, Ashnikko is not wasting any time.
![Arlo Parks Wants to Be for Others What She Did Not Have for Herself [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arlo-parks-ones-to-watch_1571777270.jpeg)
Arlo Parks Wants to Be for Others What She Did Not Have for Herself [Q&A]
October 22, 2019
"If I can't find anyone that's like me, then I'm just going to have to keep being me."
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).
Ayoni Opens Up About Her Life on "Unmoved (A Black Woman Truth)"
July 2, 2020
This could easily be one of the most powerful songs that has come across our desk in 2020.
The Beaches Embrace the Pain of Being Alone in "What Doesn’t Kill You Makes You Paranoid"
August 25, 2023
"'What Doesn’t Kill You Makes You Paranoid' is a song about feeling intense anxiety after a breakup."
DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
Ashe's "In Disguise" Is the Very Definition of Timeless Songwriting
June 21, 2019
Watch the video for "In Disguise" and hear it live on Ashe's Ones To Watch - presented tour this fall!
Troi Irons Is Spearheading a Musical Revolution
October 10, 2019
"I stopped caring about whether or not I was gonna be successful."
![Conan Gray - "Generation Why" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.gif)
Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
Carol Ades Memorializes a Snippet of Youth in Debut "I Can't Wait to Be British"
June 15, 2021
In her debut single, Ades encapsulates a moment of profound self-realization.
Juice WRLD Delivers Heat on Lil Tecca's "Ransom" Remix
August 19, 2019
Listen to Juice WRLD add more fire emojis to Lil Tecca's viral hit "Ransom"
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
mazie Released "i think i wanna be alone" But We Want To Hangout With Her
July 16, 2020
mazie's brand of bedroom pop is here to stay. Listen to "i think i wanna be alone"