From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
![Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat-supercut-interview_1618553645.png)
Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]
April 16, 2021
"I'm going to be me and like what I like regardless of who is and isn't surprised, it's not going to change my life."
Cuco and The Marías Join Forces For the Unsurprisingly Dreamy "Si Me Voy"
March 10, 2023
This is the crossover we’ve always wanted but didn’t know we’d ever actually get.
Meet The Last Dinner Party, the UK Band Serving Up a Full Course of Delectable Indie Rock
July 13, 2023
"To anyone who is new, welcome, take a seat at the dinner party. The feast is finally served."
Nessa Barrett Is Happy to Watch the World Burn in 'hell is a teenage girl'
July 17, 2023
With 'hell is a teenage girl,' Barrett's distinctive style of irreverent, sultry pop that casts a lingering spell crystallizes even further.
Teddy Swims Radiates an Infectious Appeal on 'Tough Love'
January 21, 2022
There is no doubt that 2022 is going to be a massive year for Teddy.
Two Feet's Best Music Still Lies Beyond the Horizon
January 25, 2022
Two Feet is not content to simply be a legacy artist who shaped a genre.
Coco & Clair Clair's 'Sexy' Sees Two Best Friends Crafting a Digital Pop Star Dream
November 7, 2022
Declaring their superstardom over “RuneScape-type beats,” the internet-bred duo delivers an album for Gen Z and beyond.
Jeremy Zucker Arrives at His Most Honest & Vulnerable with "oh, mexico"
July 27, 2019
Zucker's latest is a narrative that describes the feeling of being unsatisfied with the status quo and wishing to escape from the gloom.
FLETCHER's "Undrunk" Is the Post-Breakup Anthem You Didn't Know You Needed
January 25, 2019
The single is only a taste of what's to come from emerging pop sensation.
Take A Trip Inside Ambar Lucid's Mind with Stunning Debut EP, 'Dreaming Lucid'
March 1, 2019
Lucid's debut EP is delightfully true to her artistry; down to earth, boundary-pushing and culturally diverse.