From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Conan Gray Leans Into His Vulnerability in "Heather" Video
August 24, 2020
In the highly anticipated music video to his newest smash single, Conan Gray will leave you asking one question: Who is Heather?
Joji Attempts to Escape Stardom in "Run"
February 6, 2020
Joji continues to break free from genre molds in 2020.
Thomas Headon Shifts the Perspective With the Tender "i loved a boy"
March 31, 2023
"i loved a boy" is for anyone who feels like they've ever left a relationship with only wasted time.
MorMor Embraces Isolation in the Otherworldly "Outside"
March 21, 2019
MorMor is an artist who in existing out of simple genre classifications is painting a strikingly human sonic portrait.
![Dacey on Quarantine Creativity, Falling Asleep to Bill Burr, and "Broccoli's Keeper" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dacey-interview-ones-to-watch_1599073971.jpg)
Dacey on Quarantine Creativity, Falling Asleep to Bill Burr, and "Broccoli's Keeper" [Q&A]
September 2, 2020
With a Mac Demarco-like nonchalance and a Steve Lacy-esque groove, Dacey sits comfortably at the intersection of bedroom pop and alternative R&B.
Bakar's Genre-Bending Artistry Makes Him the Newest Force in London's Budding Music Scene
September 11, 2019
As long as Bakar follows his trend of challenging the norm, it is only a matter of time before we have another British sensation.
Dreamer Boy's "Puppy Dog" Is a Dreamy Tale of Puppy Love
December 10, 2019
"It's lighthearted but still sincere. It's hoping that person you're into finally sees you as more than a friend."
Ashnikko Reveals Next-Level TikTok, Beats & Fan Collaboration in Kaleidoscopic "Daisy" Video
August 7, 2020
The internet's favorite blue-haired, viral feminist, Ashnikko, graces her loyal subjects with the brand new video for latest single "Daisy."
Fiji Blue Injects Us With a Much Needed Dose of Summer on "I Should've Told You"
July 9, 2020
Fiji Blue strikes again with another banger to get us through this long summer.
![ieuan Thinks "VIRTUAL REALITY" Has Us Trapped in a Simulation [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ieaun-otw-2_1565284919.jpeg)
ieuan Thinks "VIRTUAL REALITY" Has Us Trapped in a Simulation [PREMIERE + Q&A]
August 8, 2019
This fresh singer/producer has been on the rise tackling topics like LGBTQ+ love, loss, religion and youthful angst via sultry, synth-drenched bangers.