From the Site
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
Christian Kuria's "Losing You" Has Even Those of Us Without Synesthesia Seeing Colors
November 4, 2019
Kuria's latest single is brimming with color.
![mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch_1572897009.jpeg)
mmmonika Makes Chores a Whole Lot More Fun in "Swamp Time" Video [Premiere]
November 4, 2019
This is happy music for sad people.
Armani White's "2maro" Is a Spitfire Hip-Hop Declaration
November 4, 2019
White is a lyrical mastermind.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Biig Piig Showcases Her Versatility and Dreamlike Vocals in 'No Place for Patience, Vol. 3'
November 4, 2019
Biig Piig has honed in on an innate ability to capture a unique feeling of comfort and groove.
Pink Sweat$, Omar Apollo, BENEE, and More Artists You Should Listen to Now | #NowWaatching Playlist
November 1, 2019
The best belated Halloween treat is a batch of new music.
Kid Hastings Invokes Fear of Change and Martin Scorsese in Debut EP 'Golden'
November 1, 2019
"There's a real fear in leaving home."
Doechii Gifts Us With Every Possible Version of "What It Is"
March 17, 2023
It’s not often that an artist comes out the gate so willing to be experimental.
mehro's "Dark Corners & Alchemy" Is a Beautiful, Perversely Revealing Work
March 24, 2023
'Dark Corners and Alchemy' is the ultimate proxy to end-of-the-tunnel enlightenment.
Dominic Fike Delivers His Most Heartfelt Work to Date in "Aćaà Bowl" and "Rollerblades"
June 7, 2019
Fike is a musical chimera.
Bakar's "Good News" Is a Tender, Striking Moment of Longing
February 7, 2023
The song was originally first unveiled during Givenchy's Fall/Winter 23 Men's Show
MC Magic Teams Up with Cuco & Lil Rob for a Spanish-Drizzled Love Song, "SEARCH"
March 15, 2019
"A little over a year ago my manager sent me a video of a 19-year-old kid from Hawthorne who said my music influenced his style. Immediately after watching Cuco, I wanted to collaborate with him."
Latinx Psych-Rockers of Inner Wave Reflect on Their Journey to Fame in Wavy 'wya'
May 27, 2019
+ Catch Inner Wave on tour now!
BINNY Tries to Resist the Lure in Hypnotic New Single "Retrograde"
June 1, 2020
With inspiration hailing from Mariah Carey, to Drake, and everything in between, BINNY incorporates elements from his favorite R&B artists and love for strong female singers to formulate a potent sound, oozing with charisma and sass.
Pink Sweat$ Drops a Sequel That Actually Rivals the Original With 'Vol. 2'
March 28, 2019
We're tickled pink that for once the sequel is just as good as the original.
![Mimoza Opens up About Her Songwriting Collaboration on "Kings & Queens," Her Life Growing up, and New Single [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/red dress copy_1613778019.jpg)
Mimoza Opens up About Her Songwriting Collaboration on "Kings & Queens," Her Life Growing up, and New Single [Q&A]
February 19, 2021
We interviewed the stunning singer Mimoza and discussed the colossal single "Kings & Queens," developing her pop sound and more.
Nick Leng Paints a Picture of Haunting Beauty in "Lonely Shade of Blue" Video
December 10, 2019
Leng's latest music video is as soft on the eyes as it is gentle on the ears.